Procon 24/7
£1.22M of tracked revenue on £133,417 of ad spend. 9.1× blended return, four and a half years, still running.
- £1.22M TRACKED REVENUE
- 9.1× BLENDED ROAS
- 1,902 NEW CUSTOMERS
- 8,618 m³ CONCRETE SOLD
PPC agency Sheffield. Flat fee. Your account.
Google Ads for Sheffield businesses, managed on a flat monthly fee rather than a cut of your spend. At the click prices Google was quoting for Sheffield when we checked, the £750 monthly floor buys roughly 50 clicks. Whether that is enough depends entirely on what one new customer is worth to you, which is the first thing we work out on the call. A flat management fee plus a £750 minimum ad budget paid straight to Google, with conversion tracking verified before a penny goes out.
Replies from David, usually within one working day one 20-minute call and we do the rest price fixed in writing before anything starts
Paid search in Sheffield, without the conflicts.
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P01
What paid search costs in Sheffield
Industrial and manufacturing clicks in Sheffield are cheaper than consumer categories, but the sales cycle is long and an enquiry is rarely the sale.
That changes what gets measured: qualified enquiry cost rather than click cost, with conversion tracking wired to the actual form submission rather than a thank you page view that anyone can trigger.
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P02
The catch in Sheffield, stated up front
The lag between a click and a signed contract in Sheffield's B2B market is long enough that judging the account at sixty days is genuinely difficult.
We set the expectation on enquiry volume rather than closed revenue, because in this market the revenue lands well after any sensible review period.
Before you spend anything
We check the page converts before we spend a penny.
Ads make a page that does not convert lose money faster, so we audit whether your pages convert before we spend, and fix the leak first if they do not, rather than pointing paid traffic at it. Keyword tools consistently undervalue Sheffield's industrial terms, so the monthly traffic chart will look unimpressive next to a consumer campaign. If you need a big traffic number to justify the spend to somebody internally, this channel will not produce it, however well the enquiries convert.
Start with SEO in Sheffield if you are not there yet.
Paid search that paid for itself.
Procon 24/7: £1.22M of revenue on £133,417 of ad spend, 9.1 times return, held across four and a half years rather than one good quarter. Their clicks cost less than the £14.98 Google quotes in Sheffield, which is exactly why the maths has to be done per market rather than assumed.
Who this fits
Sheffield businesses we run ads for.
Sheffield enquiries come from manufacturers, engineering firms and university spin-outs selling technical products into long procurement cycles. They rarely want more traffic. They want the right five enquiries, from buyers who already understand the specification.
Campaigns routinely target the wider South Yorkshire patch around Sheffield, including Rotherham, Chesterfield, Dronfield, Hillsborough, Ecclesall, Stocksbridge, Killamarsh and Beighton.
How the fee works
How Google Ads management works in Sheffield.
A flat management fee, never a cut of your spend. Your ad budget goes straight to Google from your own card, with a £750 monthly minimum, and the account stays yours.
At the click prices Google was quoting for Sheffield when we checked, the £750 monthly floor buys roughly 50 clicks. Whether that is enough depends entirely on what one new customer is worth to you, which is the first thing we work out on the call.
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What should a Sheffield manufacturer expect to pay per click?
Around £14.98 on web design terms when we checked, which puts the £750 floor at roughly 50 clicks a month. Industrial and manufacturing categories generally run cheaper than that, which is one of the few places where Sheffield's B2B profile works in your favour. The catch is the sales cycle rather than the click price.
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Why is Sheffield SEO more expensive to advertise against than to do?
It is an oddity worth knowing about. Google was quoting £50.58 a click for SEO agency terms in Sheffield, by far the highest figure anywhere in our patch, while the same search is close to unguarded organically. When advertisers are paying fifty pounds a click for ground you can take organically, the paid route is the wrong one.
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How do you measure Google Ads against a long Sheffield sales cycle?
On qualified enquiry cost, never on closed revenue inside the reporting window. The lag between a click and a signed contract in Sheffield's B2B market is long enough that judging an account at sixty days is genuinely difficult, so conversion tracking is wired to the actual form submission rather than a thank-you page view anyone can trigger, and we agree the measurement window before launch rather than arguing about it after.
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Who do you normally run ads for in Sheffield?
Sheffield enquiries come from manufacturers, engineering firms and university spin-outs selling technical products into long procurement cycles. They rarely want more traffic. They want the right five enquiries, from buyers who already understand the specification.
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Do you only work with Sheffield businesses?
No. The studio is in Leeds, 40 min by train from Sheffield. Unlike local organic rankings, where a Sheffield address genuinely counts, the ad auction gives an agency no proximity advantage at all: targeting follows your customers, not our office.
Where else we work near Sheffield.
The rest of Sheffield.
Worth reading before you spend.
- PPC management in full The whole offer, fees, guarantee and how the account is run.
- SEO in Sheffield The organic foundation the ads run on. The Sheffield map pack holds 40 to 210 reviews.
- Procon 24/7 The full account: 9.1 times return on ad spend, four years running.
- Why is my website not converting? The conversion faults that quietly waste an ad budget.
Find out if Sheffield paid search would pay you back.
A free 30-minute audit. We look at the site and the Sheffield auction live, work out what £750 buys you at roughly 50 clicks, and tell you honestly whether Google Ads would make you money right now or just make you poorer faster.
Flat fee, never a percentage. Your account, your card, your data.
