Fix what is already close
Weeks 1-2
Titles, meta and on-page work for pages already ranking eleven to twenty, plus the technical faults costing crawl and speed. This is where the earliest movement can come from.
Monthly SEO for UK small businesses, judged on the enquiries it produced rather than a chart of rankings nobody searches. Thirty days’ notice, no setup fee.
The order is agreed before the first month begins. That stops a weak enquiry number being buried under a stronger impressions chart later.
SEO becomes hard to trust when every term is put on the same clock. These are two different jobs, with two different starting conditions, and the audit separates them before the retainer begins.
For pages Google already ranks just outside the useful results.
Movement is plausible here because the visibility already exists. The audit identifies these pages before any invoice.
For searches where the site has no visibility and no supporting authority yet.
This is the patient half of SEO. Lucent names it separately so a buyer is not sold six months of waiting as one vague package.
For many service businesses the map pack matters more than the blue links. It is won through proximity, review volume and a properly built Google Business Profile. A competitor with a town-centre address and a deep review history can hold an advantage that page copy does not erase, and David will say so before billing you to chase it.
Procon 24/7 shows the value of a client staying for years, Birkinshaw Aesthetics shows content and E-E-A-T work without a redesign, and Dunnrite Scaffolding shows a service site structured around how local buyers search. Each case is named and checkable.
These are Google Ads figures, not SEO results and not a forecast for this page. They are shown here because Procon 24/7 has stayed since 2022 while the same Search Console and enquiry-first reporting discipline has been applied across the account.
£1,337,693
tracked revenue from the campaigns, 2022 to date
8.9×
return on ad spend. Every £1 in came back as £8.89 in tracked sales.
2,055 new customers. 13,787 tracked calls. 9,550 cubic metres of concrete sold.
Source: Procon 24/7 internal Google Ads revenue reports, 2022 to September 2026. Their figures, shared with permission. No round-ups, no projections. Read the Procon 24/7 Google Ads case study
David looks at the site live, reviews Search Console with you, and separates terms already close from terms that need authority built. If SEO is the wrong spend right now, that is what the call concludes.
Weeks 1-2
Titles, meta and on-page work for pages already ranking eleven to twenty, plus the technical faults costing crawl and speed. This is where the earliest movement can come from.
Weeks 3-4
Google Business Profile, local schema, citation consistency and a review routine the business can keep up. For local services this is a separate job from ranking blue links.
Monthly
New pages against terms worth owning, internal linking that compounds, and a monthly report leading on enquiries. Every recommendation carries its reason and expected timescale.
Week 0 · Free audit, before any money David looks at the site live, reviews Search Console with you, and separates terms already close from terms that need authority built. If SEO is the wrong spend right now, that is what the call concludes.
Weeks 1-2 · Fix what is already close Titles, meta and on-page work for pages already ranking eleven to twenty, plus the technical faults costing crawl and speed. This is where the earliest movement can come from.
Weeks 3-4 · Local and profile work Google Business Profile, local schema, citation consistency and a review routine the business can keep up. For local services this is a separate job from ranking blue links.
Monthly · Content, links and the report New pages against terms worth owning, internal linking that compounds, and a monthly report leading on enquiries. Every recommendation carries its reason and expected timescale.
The scope is set by the ground the site needs to take, not by what David thinks the business can afford. The figure comes on the audit call after the current visibility, site and market have been seen.
Not ready to choose? book the free audit and decide after
Your Google Business Profile run properly rather than just filled in, and local SEO across the towns you actually cover: the searches with a job attached, not vanity terms.
Every enquiry your site produces lands in your inbox and in your dashboard, next to the search that produced it. If it is not working you will see it before we tell you.
Hosting, security, backups, updates and content changes are in the price. Nothing to renew, nothing to chase, no annual invoice you forgot was coming.
Design, copy and code. Yours the day the launch fee clears on Flexible, or at month 12 on Committed. Not rented, not held on our hosting.
Before we start we write down what you get in a normal month, and every monthly report measures against it.
Every client gets a private members' portal: your site's live performance (traffic, rankings, enquiries) in one place, plus first access to services we don't sell publicly.
In writing: No setup fee. No twelve-month contract. You keep every asset if you leave.
Fixed price agreed in writing before anything starts.
Because you can check this one. Most SEO retainers are unfalsifiable by design: the report shows rankings for terms nobody searches and traffic that was arriving anyway. Ours reports the two numbers that decide whether it worked, which are qualified enquiries and the searches that produced them, pulled from Search Console and your own contact form rather than a dashboard we control. If those numbers do not move over a quarter you will see it before we tell you, and you can leave on thirty days notice.
Search Console and your own enquiry data, monthly, in plain English. Rankings get shown because they are a leading indicator, but they are never the headline. The headline is how many people found you for something they wanted to buy, and how many of them got in touch. Procon 24/7 is the clearest example we have: quote requests up 37% within two weeks of launch, and nearly five years on the numbers still hold.
That is your choice, and it is the only choice. There is one term and it is the same one on every page: on Flexible you pay the launch fee, there is no minimum at all, and you give 30 days' notice in any month owing nothing. On Committed we waive that fee and you commit for 12 months, at which point the site becomes yours outright. The fee buys the right to leave; the term is what pays for waiving it.
Honestly, it splits in two. Fixing pages you are already close on can move inside four to eight weeks, because the pages exist and Google already knows about them. Winning terms you have no visibility for at all takes six months upwards, and longer on a young domain. Anyone promising page one in thirty days on a competitive term is either lucky or lying. On the audit call we tell you which of your targets are the quick ones and which are the long game, before you pay anything.
Sometimes, and we say so even though it is the more expensive answer for you. If the site is slow, unreadable on a phone, or built so new pages cannot be added, retainer spend leaks straight back out of it. If the site is structurally sound and simply under-optimised, which is the more common case, a rebuild would be waste and the retainer is the right spend. The free audit exists to tell the two apart.
The entry level of it is already inside the membership rather than a separate bill: your Google Business Profile run properly and local SEO across the towns you cover are in the price of the site. If you need more ground than that, there are two higher levels, and what they cost depends on how much of your market you are going after. We put the figure in writing on the audit call before you commit to anything. There is no setup fee, and no term beyond the one you are already on.
Yes, three levels. Across the UK market small business SEO packages run roughly £300 to £1,500 a month, with anything under about £250 usually buying a report rather than work, and the top of the range usually buying account management. Ours are tiered by how much ground you are covering rather than by how many "deliverables" get listed: the entry level sits inside the membership itself, and the two above it widen the target list. Every tier is the same hands on the work, with thirty days notice and no setup fee.
Yes, and for a local service business it is usually the highest-value part of the work. Google Business Profile optimisation, review generation, local schema and citation consistency all sit inside the retainer. Being straight about the map pack: those three results at the top are weighted heavily towards proximity and review volume, so a competitor with premises in the town centre and 200 reviews holds an advantage no amount of on-page work erases. We tell you where you can realistically win before you commit.
Yes, and it is a different job worth pricing as one. Ecommerce SEO lives or dies on category and product pages, on structured data, and on not letting a thousand near-identical variant URLs eat the crawl budget, none of which a service-business retainer spends time on. We build WooCommerce stores as well, so an ecommerce SEO agency here is the same people who know how the store is put together. If your store is on Shopify or another platform we did not build, that is fine, it just changes what we can reach.
On-page SEO is everything on the page itself: titles, meta descriptions, heading structure, internal links, the content answering what people actually searched, schema, and page speed. It is the half of SEO you fully control, which is why an on-page SEO service is a sensible first purchase when budget is tight. We do sell it as a one-off audit and fix rather than a retainer, and we will tell you honestly when the constraint is off-page instead, because on this site's own numbers that is usually where the real limit sits.
Possibly, and that is a real answer rather than a modest one. If nobody searches for what you sell, SEO is the wrong channel and we will point you at a better one instead of taking a retainer for it. If people do search for it, size is not the barrier: a sole trader ranking across one town beats a national brand that ignored local search. We check the actual search volume for your services and your area before recommending anything.
Each city page carries a read of that market: who holds the map pack, what the organic results underneath reward, and the constraint David will not promise away.
Within two weeks of launching the new site, we saw a 37% increase in quote requests.
David GrayshonProcon 24/7He researched our sector before writing a single word, and asked better questions than agencies three times his size.
Neil GallagherGoogle reviewWe didn't think a website could feel like us, but this does. Our regulars kept saying it looks exactly like Andrews.
Johnny HuntAndrews of HolmfirthHe wanted me to be the most satisfied client he had, because he wasn't going to let that referral down.
Paul HughesProMax RoofingA free 30-minute audit. David reviews the site and Search Console, names the terms closest to useful visibility, and tells you if the better next action is a site fix, paid search or no retainer yet.
Your data, your assets, thirty days notice after the initial term.