Birkinshaw Aesthetics
33,915 search impressions and a 7.55% homepage CTR for a CQC clinic that wasn't converting.
- 33,915 IMPRESSIONS
- 7.55% HOME CTR
- 159 CLICKS
- POS 1 AI OVERVIEW
Trades · Scaffolding · 2026
Dunnrite Scaffolding
A four-year-old scaffolding firm out of an unresponsive site and into a 7-page conversion engine in 2 weeks.
Live within ten working days of brief lock, or the second half of the invoice waits until it is one 20-minute call and we do the rest price fixed in writing before anything starts
Looking for Dunnrite Scaffolding? Visit the live site: dunnritescaffolding.com →
At a glance
- 01
2 WEEKS
BUILD
- 02
+63%
SEARCH GROWTH
- 03
100%
MOBILE
- 04
CISRS · CHAS · NASC
ACCREDS
In scope
- 7-page site redesign
- Trades-sector copy
- Brand-led UI system
- Mobile-first engineering
- WordPress + Bricks build
Turnaround
2 weeks, brief to launch
The brief
Strong credentials, weak digital. Outdated, non-responsive site that failed to communicate services or generate enquiries. Rebuilt around the trades buyer's actual decision path.
The challenge
Four years in business, full accreditations (CISRS, CHAS, NASC), zero safety incidents. None of it visible online. The existing site failed to load on mobile, failed to communicate any of the credentials, and asked the visitor to download a PDF to enquire. Enquiries had dropped to near-zero.
Our approach
We led with the accreditations on every page (header, footer, dedicated Safety page), wrote conversion-focused copy that named the actual decisions a buyer makes (commercial vs domestic, height, duration), and shipped a one-tap call CTA above the fold on mobile. Build was seven pages, all engineered mobile-first.
Decisions, and what they beat
-
D1
Split commercial / domestic into separate paths
Instead of
Unified services page (rejected: buyers behave differently)
-
D2
Accreditations in header on every page
Instead of
Buried on About page (rejected; they ARE the differentiator)
-
D5
One-tap call as primary mobile CTA
Instead of
Contact form first (rejected: trades buyers call, they don't form-fill)
-
D8
Safety dedicated page with incident record
Instead of
Single Safety paragraph (rejected: does not earn the trust)
“We'd tried to sort the website ourselves a few times and never got anywhere. Lucent came in, understood the business immediately, and delivered something we're genuinely proud of.”
What we'd do differently
We would build the Safety page first next time. It became the highest-engagement page within a fortnight; we under-prioritised it during build.
Next door
Three more, in full.
Every build on this site has its own page with the same figures, the same decisions and the same client's words.
Brief a build like Dunnrite Scaffolding.
30-minute call. We confirm fit, then send a one-page agreement.
