Procon 24/7
£207,321 revenue on £24,609 ad spend. 8.4× ROAS. 37% lift in quote requests inside two weeks of launch.
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1.97M
IMPRESSIONS
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5.61K
ORGANIC CLICKS
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8.4×
ADS ROAS
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£207,321
REVENUE
The challenge
Procon arrived with one Google Maps listing and no website. They were turning down work because the inbound funnel was a phone-tag mess. The brief was not 'make us a website' — it was 'make us a lead engine that survives the seasonal swings in concrete demand'. Four-year horizon, not three months.
Our approach
Phase 1 was a conversion-engineered site with quote-request forms by product category. Phase 2 was monthly long-form content targeting the technical search queries a project manager uses when speccing concrete. Phase 3 was a Google Ads programme, retainered at £1,500 a month, with weekly ROAS reporting. Four years in, the curve has not dropped below 7.9× ROAS.
“Within two weeks of launching the new site, we saw a 37% increase in quote requests. The design isn't just modern, it's built to convert.”
What we'd do differently
We should have shipped the call-tracking layer in month one. We added it in month four and the attribution gap cost us six months of confident Ads spend decisions.
Voices
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“Within two weeks of launching the new site, we saw a 37% increase in quote requests. The design isn't just modern, it's built to convert.”
David Grayshon Director · Procon 24/7 -
“We didn't think a website could feel like us — but this does. Our regulars kept saying it looks exactly like Andrews.”
Johnny Hunt Owner · Andrews of Holmfirth -
“We'd tried to sort the website ourselves a few times and never got anywhere. Lucent came in, understood the business immediately, and delivered something we're genuinely proud of.”
Jonathon Sowray Director · Dunnrite Scaffolding -
“I finally feel confident sending clients to my website.”
Founder & Lead Nurse Birkinshaw Aesthetics -
“Really happy with the website. It shows exactly what we do as a business and what we specialise in. Clean and to the point.”
Mike Leadbetter Operations Director · HTS -
“The website showcases the history of Civcon. When we're tendering for a ducting or surfacing job, clients can go on and see where we've done it before. It shows our expertise, it's clean and simple to navigate, and it's as strong, if not stronger, than a capability statement.”
Adam McCormick Civcon Civil Engineering -
“My chartered accountant recommended David to me. The first time we got on the phone he said that because I'd come through a referral, he was putting someone's word on the line, and whatever happened he wanted me to be the most satisfied client he had, because he wasn't going to let that referral down.”
Paul Hughes Director · ProMax Roofing
Brief a build like Procon 24/7.
30-minute call. We confirm fit, then send a one-page agreement.
