Website design and SEO. Found and chosen.

Together, by the same person. The keyword and search-intent map is drawn before a single page is designed, so the site is built around what your buyers actually search, not retro-fitted with SEO after launch. Design and SEO are one engagement, not two suppliers pointing at each other.

On-page SEO, schema, and a Google Business Profile ship in every build, which is enough to rank for local-intent searches in most service categories within 30–90 days. National competitive head terms need sustained content; that's the Stay Ahead retainer. We tell you which bucket your targets fall into on the audit call, honestly.

Yes. For Birkinshaw Aesthetics we did not redesign the site at all; we attacked the content and E-E-A-T layer with ten author-attributed long-form posts and earned position 1 in Google AI Overviews for a high-intent query in 90 days. SEO-only work runs through the Stay Ahead retainer or a scoped engagement.

Google Search Console and GA4, reported monthly: impressions, clicks, positions, and conversions, not vanity rankings. The scoreboard is enquiries and revenue, not where you sit for a keyword nobody buys on. Procon's programme has returned 9.1× blended across four and a half years on that basis.

One monthly figure covering both, because they are not two things here. Local SEO across the towns you cover and your Google Business Profile run properly are inside the monthly alongside the site, rather than sold as a retainer on top of a build. Deeper campaign work is quoted separately, in pounds, before you commit to it.

Both, and doing only the first half is the most expensive mistake in this market. Website conversion optimisation is the work of turning visits you already have into enquiries: what the page leads with, what it asks for, how many fields the form has, whether the phone number is one tap away, which objection is answered before it gets raised. It is cheaper than traffic and it compounds with it, because every visitor you buy afterwards is worth more. Procon 24/7 saw a 37% lift in quote requests within two weeks of launch, and no extra traffic was involved in that number.

Two firms is the common setup and it works fine when both are good and someone is refereeing. The failure mode is specific and worth naming: the SEO agency asks for changes, the web design agency queues them, and three months go by with nobody accountable for the enquiry count. If you do split it, agree up front who owns page speed and who owns page structure, because that is where the two briefs collide. Here it is one accountable party for both, which removes the argument rather than winning it.

Design earns the trust and the conversion once a visitor lands; SEO earns the visit in the first place. We run both because a beautiful site nobody finds and a top-ranked site nobody trusts both fail the only test that matters: the enquiry. One team, one accountable principal, both levers pulled together.