A site that ranks but doesn't convert wastes the click. A beautiful site nobody finds wastes the build. We do both — search intent mapped before the first page is drawn — by the same two principals, in ten working days, fixed in pounds.
S01 · Intent before layout
We draw the keyword and search-intent map before a single page is designed. Every page is built around what your buyers actually search — not retro-fitted with SEO after launch.
S02 · Design that converts
Ranking earns the visit; the page has to earn the enquiry. Copy and layout are built against the three decisions your buyer makes on the page, so the traffic turns into work.
S03 · One team, both levers
Design and SEO by the same two people — no agency pointing at a separate 'SEO partner'. One brief, one accountable principal, both levers pulled together.
S04 · Measured in enquiries
Search Console and GA4, reported monthly: impressions, clicks, conversions. The scoreboard is enquiries and revenue, not a ranking for a keyword nobody buys on.
£207k+
— client revenue generated
8.4×
— sustained ROAS, 4 years
100%
— on-time delivery rate
10 days
— from brief to launch
All figures audited from live client analytics. No round-ups, no projections.
Birkinshaw Aesthetics ranked position 1 in Google AI Overviews in 90 days — without a redesign. Procon has held above 7.9× ROAS for four years. Real metrics, real client names.
Retail · Greengrocer & Deli · 2026
Heritage greengrocer online in 10 working days, orders inside week one.
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Trades · Scaffolding · 2026
A four-year-old scaffolding firm out of an unresponsive site and into a 7-page conversion engine in 10 days.
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Healthcare · Aesthetics Clinic · 2026
33,915 search impressions and a 7.55% homepage CTR for a CQC clinic that wasn't converting.
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Concrete Supplier · Yorkshire & North West · 2025
£207,321 revenue on £24,609 ad spend. 8.4× ROAS. 37% lift in quote requests inside two weeks of launch.
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Highways Electrical & ITS · National Highways Network · 2026
A HERS-accredited highways contractor with a site that says exactly what they do, and nothing they don't.
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Civil Engineering · Highways & Public Realm · Yorkshire · 2026
A civil engineering contractor for Leeds, Bradford and Yorkshire Water, given a site that holds its weight in a tier-one tender.
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Roofing · Domestic & Commercial · Leeds · 2026
Fifteen years of roofing, fourteen services and 100+ Leeds-area locations, in a site built to be found and understood.
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D00
Free 30-min call. We name three things losing you leads — in pounds — before you sign.
D01
Position, voice, page architecture confirmed. One-page agreement signed.
Your homepage concept within 24 hours of brief lock.
D02–05
Sitemap, copy, wireframes, then the hi-fi design surface with brand locked.
D06–08
Production build, every page wired, mobile responsive, SEO and QA gates passed.
D10
Site live. Loom handover. Support window opens.
D00 · Audit
Free 30-min call. We name three things losing you leads — in pounds — before you sign.
D01 · Brief lock
Position, voice, page architecture confirmed. One-page agreement signed.
D02 · Sitemap
Pages mapped. Conversion path drawn. Keyword intent assigned per page.
D03 · Copy draft
First-draft copy across every page. Sent for review by EOD.
D04 · Wireframes
Low-fi layouts for every page on the build. Asynchronous review via Loom.
D05 · Design
Hi-fi design surface, brand identity locked, hover and motion states defined.
D06 · Build start
Production WordPress + Bricks build begins. Daily Loom check-ins from here.
D07 · Build core
Every page wired, content populated, mobile responsive, animations in.
D08 · SEO + QA
On-page SEO + schema + Lighthouse pass + accessibility gate.
D09 · Pre-launch
Client walkthrough. Final tweaks. DNS prep, migration rehearsal.
D10 · Launch
Site live. Loom handover. 30/60-day support window opens.
Pricing
On-page SEO is included in every build — Get Found covers local-intent search and a Google Business Profile, Get Ahead adds three months of monitoring, and Stay Ahead is the ongoing SEO engine. Every project opens with a free audit.
“Nobody finds you on Google”
Get Found
£1,297
Fixed price · Live in 10 working days
“You show up, but you lose to competitors”
Get Ahead
£2,497
Fixed price · Live in 10 working days
Then £297/mo if you want us to keep it earning — most clients do, none are locked in. Only on sites we built. What's in Stay Ahead →
Our guarantee: Live within ten working days of brief lock, or the second half of the invoice waits until it is.
50% on signature, 50% on launch. Prices ex-VAT.
Together, by the same two people. The keyword and search-intent map is drawn before a single page is designed, so the site is built around what your buyers actually search — not retro-fitted with SEO after launch. Design and SEO are one engagement, not two suppliers pointing at each other.
On-page SEO, schema, and a Google Business Profile ship in every build, which is enough to rank for local-intent searches in most service categories within 30–90 days. National competitive head terms need sustained content — that's the Stay Ahead retainer. We tell you which bucket your targets fall into on the audit call, honestly.
Yes. For Birkinshaw Aesthetics we did not redesign the site at all — we attacked the content and E-E-A-T layer with ten author-attributed long-form posts and earned position 1 in Google AI Overviews for a high-intent query in 90 days. SEO-only work runs through the Stay Ahead retainer or a scoped engagement.
Google Search Console and GA4, reported monthly: impressions, clicks, positions, and conversions — not vanity rankings. The scoreboard is enquiries and revenue, not where you sit for a keyword nobody buys on. Procon's programme has held above 7.9× ROAS across four years on that basis.
On-page SEO is included in every build — Get Found (£1,297) covers local-intent SEO and a Google Business Profile; Get Ahead (£2,497) adds three months of monitoring. Ongoing SEO and content is the Stay Ahead retainer at £297/mo. Everything is fixed in pounds and quoted before you sign.
Design earns the trust and the conversion once a visitor lands; SEO earns the visit in the first place. We run both because a beautiful site nobody finds and a top-ranked site nobody trusts both fail the only test that matters — the enquiry. One team, one accountable principal, both levers pulled together.
Within two weeks of launching the new site, we saw a 37% increase in quote requests. The design isn't just modern, it's built to convert.
I finally feel confident sending clients to my website.
We'd tried to sort the website ourselves a few times and never got anywhere. Lucent came in, understood the business immediately, and delivered something we're genuinely proud of.
A free 30-minute audit. We look at your current site live, name the three things losing you leads, and tell you which package fits — design, SEO, or both — in pounds, before you sign.
No pitch. No proposal pad. No nurture spam.
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