01
The brief
A 50-year family-run greengrocer needed to compete with digital retailers while keeping the warm, local brand intact. We built the e-commerce platform and the brand around it.
02
The challenge
Andrews of Holmfirth has been trading for over fifty years. The bricks-and-mortar trust did not transfer online: the existing site looked nothing like the shop, did not take orders, and was costing them every younger buyer in the town. The brief had to add an e-commerce engine without losing the heritage voice: a balance most heritage brands get badly wrong.
03
Our approach
We anchored the brand on three colours pulled directly from the shop signage, photographed product in-shop instead of stock, and built the WooCommerce flow around their actual ordering pattern (collection by default, delivery optional). Local-SEO schema, product schema, and a Lighthouse-90+ baseline shipped from day one. Training was a single Loom video and a print-out for the till.
Decisions, and what they beat
What was chosen, what it replaced, and why. Each one is a call we would make again.
- Decision 1✓Use WooCommerce on Bricks Builder✕
Shopifyfees + voice mismatch - Decision 2✓Collection by default, delivery optional✕
Delivery-first flowhigh churn risk - Decision 4✓In-shop photography only✕
Stock photography (banned in brief) - Decision 7✓Loom + printed training✕
On-site half-day sessionoverkill for spec
We didn't think a website could feel like us, but this does. Our regulars kept saying it looks exactly like Andrews.
What we'd do differently
Next time we would commission product photography earlier (D3 instead of D5) and book a second shoot before launch to pad seasonal swap-outs.
