Andrews of Holmfirth
Heritage greengrocer online in 10 working days, orders inside week one.
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10 DAYS
BUILD
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90+
LIGHTHOUSE
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100%
MOBILE
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WEEK 1
FIRST ORDERS
The challenge
Andrews of Holmfirth has been trading for over fifty years. The bricks-and-mortar trust did not transfer online: the existing site looked nothing like the shop, did not take orders, and was costing them every younger buyer in the town. The brief had to add an e-commerce engine without losing the heritage voice — a balance most heritage brands get badly wrong.
Our approach
We anchored the brand on three colours pulled directly from the shop signage, photographed product in-shop instead of stock, and built the WooCommerce flow around their actual ordering pattern (collection by default, delivery optional). Local-SEO schema, product schema, and a Lighthouse-90+ baseline shipped from day one. Training was a single Loom video and a print-out for the till.
“We didn't think a website could feel like us — but this does. Our regulars kept saying it looks exactly like Andrews.”
What we'd do differently
Next time we would commission product photography earlier — D3 instead of D5 — and book a second shoot before launch to pad seasonal swap-outs.
Voices
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“Within two weeks of launching the new site, we saw a 37% increase in quote requests. The design isn't just modern, it's built to convert.”
David Grayshon Director · Procon 24/7 -
“We didn't think a website could feel like us — but this does. Our regulars kept saying it looks exactly like Andrews.”
Johnny Hunt Owner · Andrews of Holmfirth -
“We'd tried to sort the website ourselves a few times and never got anywhere. Lucent came in, understood the business immediately, and delivered something we're genuinely proud of.”
Jonathon Sowray Director · Dunnrite Scaffolding -
“I finally feel confident sending clients to my website.”
Founder & Lead Nurse Birkinshaw Aesthetics -
“Really happy with the website. It shows exactly what we do as a business and what we specialise in. Clean and to the point.”
Mike Leadbetter Operations Director · HTS -
“The website showcases the history of Civcon. When we're tendering for a ducting or surfacing job, clients can go on and see where we've done it before. It shows our expertise, it's clean and simple to navigate, and it's as strong, if not stronger, than a capability statement.”
Adam McCormick Civcon Civil Engineering -
“My chartered accountant recommended David to me. The first time we got on the phone he said that because I'd come through a referral, he was putting someone's word on the line, and whatever happened he wanted me to be the most satisfied client he had, because he wasn't going to let that referral down.”
Paul Hughes Director · ProMax Roofing
Brief a build like Andrews of Holmfirth.
30-minute call. We confirm fit, then send a one-page agreement.
