Dunnrite Scaffolding
A four-year-old scaffolding firm out of an unresponsive site and into a 7-page conversion engine in 2 weeks.
- 2 WEEKS BUILD
- +63% SEARCH GROWTH
- 100% MOBILE
- CISRS · CHAS · NASC ACCREDS
Retail · Greengrocer & Deli · 2026
Andrews of Holmfirth
Heritage greengrocer online in 2 weeks, orders inside week one.
Live within ten working days of brief lock, or the second half of the invoice waits until it is one 20-minute call and we do the rest price fixed in writing before anything starts
At a glance
- 01
2 WEEKS
BUILD
- 02
+357%
SEARCH GROWTH
- 03
100%
MOBILE
- 04
WEEK 1
FIRST ORDERS
In scope
- WooCommerce + Bricks build
- Brand identity
- Local SEO + schema
- Core Web Vitals work
- Handover + training
Turnaround
2 weeks, brief to launch
The brief
A 50-year family-run greengrocer needed to compete with digital retailers while keeping the warm, local brand intact. We built the e-commerce platform and the brand around it.
The challenge
Andrews of Holmfirth has been trading for over fifty years. The bricks-and-mortar trust did not transfer online: the existing site looked nothing like the shop, did not take orders, and was costing them every younger buyer in the town. The brief had to add an e-commerce engine without losing the heritage voice: a balance most heritage brands get badly wrong.
Our approach
We anchored the brand on three colours pulled directly from the shop signage, photographed product in-shop instead of stock, and built the WooCommerce flow around their actual ordering pattern (collection by default, delivery optional). Local-SEO schema, product schema, and a Lighthouse-90+ baseline shipped from day one. Training was a single Loom video and a print-out for the till.
Decisions, and what they beat
-
D1
Use WooCommerce on Bricks Builder
Instead of
Shopify (rejected: fees + voice mismatch)
-
D2
Collection by default, delivery optional
Instead of
Delivery-first flow (rejected: high churn risk)
-
D4
In-shop photography only
Instead of
Stock photography (banned in brief)
-
D7
Loom + printed training
Instead of
On-site half-day session (rejected: overkill for spec)
“We didn't think a website could feel like us — but this does. Our regulars kept saying it looks exactly like Andrews.”
What we'd do differently
Next time we would commission product photography earlier (D3 instead of D5) and book a second shoot before launch to pad seasonal swap-outs.
Next door
Three more, in full.
Every build on this site has its own page with the same figures, the same decisions and the same client's words.
Brief a build like Andrews of Holmfirth.
30-minute call. We confirm fit, then send a one-page agreement.
