Google Ads agency and PPC management for UK small businesses On a budget you cap.

Yes. Google Ads is a standalone service here, no SEO retainer required. The one thing we will not do is skip the audit. Paid traffic lands on the same pages organic traffic lands on, and pointing ads at a page that does not convert is the fastest way to lose money we know. So before we spend anything we check whether your pages actually turn visitors into enquiries. If they do, we build the campaign. If they leak, we tell you what to fix first, and often we can fix it, rather than letting you pay Google to find the same problem faster. Sometimes the honest answer is not yet, and you get that answer before the budget, not after it.

No, and we never will. A percentage fee pays the agency more every time you spend more, which puts a conflict of interest at the centre of the relationship. Our management fee is flat and agreed in writing before work starts. It does not rise simply because you choose to raise the budget. Your ad spend is separate, paid by you directly to Google.

The account is yours, in your name, and you pay Google directly on your own card with your own cap set in your own account. Your ad spend never touches our Stripe. We invoice the management fee and nothing else. If we part company you keep the account, the campaign history and the conversion data, which is not true of every agency offering to set this up for you.

Most UK agencies charge either a percentage of ad spend or a flat monthly management fee. The useful comparison is not the headline number. Ask what work is included, who owns the account, whether you pay Google directly, whether conversion tracking is tested and whether the fee changes when your budget changes. Our management fee is flat, agreed in writing before you commit, and separate from the ad spend you pay Google directly.

Small business is the whole client base: trades, construction, clinics and local service companies, mostly running £750 to £5,000 a month in ad spend. Small accounts are where the flat fee matters most, because a percentage model gives an agency almost no reason to care about a £900 budget. The one condition is the free audit first, because we will not point ads at a page that does not convert.

£750 a month on ads, separate from our fee. Below that Google's auction starves the campaign and you buy noise instead of customers, so we do not launch under it. It is a floor rather than a target: plenty of clients run well between £750 and £1,500, while a busy multi-area operator will want more.

Conversion tracking wired to your actual enquiry form, verified before a penny is spent. Broken tracking is the single most common fault we find on accounts we inherit, and a campaign that is not tracked properly cannot be judged at all, however good the click numbers look. You get enquiry counts and cost per enquiry, not impressions and click-through rate.

Ninety days minimum. Google's bidding needs roughly the first month to learn before the numbers mean anything, so a thirty-day trial would judge the campaign during the one phase certain to look worst. After ninety days it runs month to month.

You hear it from me before you have to ask. Every account is reviewed against the enquiry numbers agreed before launch, and when they are not there the recommendation is to change the campaign, fix the page it lands on, pause, or stop. After the first ninety days it runs month to month, the account and its history stay yours, and nobody can promise you a set number of enquiries from Google, including us.

Meta Ads management for Facebook and Instagram is available as a separate service when the offer, creative, destination and tracking can support a controlled test. LinkedIn Ads are not currently offered. Google Ads remains the better first route when customers are already searching with urgent intent. The readiness audit tells you which channel fits before any spend is committed.

Not quite, and the gap is worth knowing before you shortlist. PPC covers every pay-per-click channel: Google, Microsoft Ads, Meta, LinkedIn, Amazon. A PPC agency in the broad sense sells all of them. Lucent runs Google Ads as the core service, because that is where somebody actively looking to buy is, and Meta Ads for Facebook and Instagram as a separate service where the offer suits it. LinkedIn and Amazon ads are not offered. If you want one agency across five platforms, a larger PPC agency will suit you better, and the audit call will say so.

David Domingos, personally. Lucent is a one-person studio in Leeds, so the person on the audit call builds the campaigns, reviews the search terms every week and writes the monthly report. There is no account manager in between. You grant access from your own account and can remove it at any time.

By connecting the account to what happened after the enquiry. Enhanced conversions for leads let a customer you later win be matched back to the ad click. Won jobs can be uploaded back into Google Ads as offline conversions, so bidding learns which searches produce paying customers. Calls count only above an agreed duration, 60 seconds on the Procon 24/7 account. And the monthly review is checked against your own sales records where you share them, not only against the platform's numbers.

Only when the account is ready for it. Performance Max optimises towards whatever it is told a conversion is, so on an account whose conversion data counts page views, phone taps or spam form fills it amplifies the wrong signal. Search campaigns usually come first on a small account, because you can see and control the searches you pay for. Performance Max is considered once the conversion data reflects real enquiries or sales.

Yes, free. With read-only access David checks conversion tracking, campaign settings, search terms, structure, ads and the landing page, then tells you what is wasting money and what to fix first. You do not have to hire Lucent afterwards, and sometimes the answer is that the account is fine and the landing page is the problem.

At the useful end: account structure, keyword and negative-keyword work, ad copy and testing, landing page feedback, bid and budget management, and conversion tracking that is actually verified. At the thin end, and this is common on small accounts, it is a monthly automated report and somebody nudging budgets. The way to tell them apart is to ask what changed in the account last month and get a specific answer. Ours includes the lot, plus the part most PPC advertising management skips: telling you when the landing page rather than the campaign is the problem.

Usually we take it over, because the account history has value: Google has learned things about your customers that a new account throws away. Google AdWords management services are still searched for under the old name, and inherited accounts are most of what we see. The first job is an audit of what is already there, and the most common finding by a distance is conversion tracking that was never wired to the real enquiry form, which means every cost-per-lead figure the previous agency reported was fiction.

In substance, closer to a consultant than a call centre: one person sets up, structures and runs the account, and it's the same person on the call if something needs explaining, not a rotating account exec. We call it management rather than consultancy because the flat fee includes doing the work, not just advising on it: campaign build, tracking, weekly search-term and negative-keyword iteration. If what you actually want is a named PPC specialist who knows your account rather than a junior handed a login, that's already what's on this page.