01
Ownership and access
Is the account in your name, and who else has admin access? An account you do not own is an account you cannot leave with.
Google Ads consultant and specialist for UK small businesses
The person you speak to runs the account.
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David Domingos is a Google Ads specialist in Leeds working with small businesses across the UK. He sets up, runs and reports on every account himself, the way a freelance PPC consultant would, with the account in your name, a flat monthly fee and tracking tested against real enquiries before a pound is spent.
No obligation. If the account or the landing page is not ready for spend, you will hear that first.
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Revenue vs ad spendProcon 24/7 · by year
Tracked revenue£1.34M
Ad spend£150k
Return8.9×
20222023202420252026
- 01
- One named person on your account
- 02
- Your Google Ads account, your card
- 03
- A flat fee, never a percentage of spend
Google Ads consultant, freelancer or agency?
All three can run a good account. The difference is who touches it day to day, and what happens when something goes wrong. Here is when the one-person model is the right choice, and when it is not.
A one-person consultant suits you if
- You want to speak to the person making the changes, not an account manager relaying them.
- Your account is a small or medium local or national service business, usually Search-led.
- You want the account, the history and the billing in your own name.
- You care more about cost per enquiry and won jobs than about a long monthly report.
- You would rather pay a flat fee than a percentage that rises with your budget.
- You want a straight answer when the landing page, not the campaign, is the problem.
An agency may suit you better if
- You need cover from several people at once, every day of the year.
- You want one supplier across Google, Microsoft, LinkedIn, TikTok and Amazon.
- You need large volumes of new video or design produced every month.
- Your account spends at a scale where several specialists are justified.
- You want the work done inside your own team and only need training.
If what you need is an agency, the Google Ads management page sets out how Lucent runs accounts at that level. It is the same person either way.
Account auditWhat we check first
3/6
- ✓Conversion tracking firingOK
- ✓Search terms reviewedOK
- !Negative keyword listFix
- !Calls counted as leadsFix
- ✓Landing page matches the adOK
- !Budget on the searches that buyFix
Live in ten working daysFixed price, in writing, before anything startsOne person accountableReplies within one working dayYour account, your card, your siteLeeds, working UK-wideLive in ten working daysFixed price, in writing, before anything startsOne person accountableReplies within one working dayYour account, your card, your siteLeeds, working UK-wide
What one account looks like after nearly five years
Procon 24/7, a concrete supplier across Yorkshire and the North West, has had its Google Ads run by David since 2022. These are the client's own figures from its revenue reports, not the ad platform's, and they are one client's result, not a forecast for yours.
- Tracked revenue
- £1,337,693
- Google Ads spend
- £150,443
- Return on ad spend
- 8.9×
- New customers
- 2,055
- Period
- 2022 to September 2026
- Source
- Client's own revenue reports
What is on record: The figures belong to one account in one market. What the same work would do for your business is what the free call is for. Read the documented Google Ads result →
What a Google Ads specialist checks first
Five checks, in the order that decides whether spend is worth it. A campaign built on broken tracking or a leaking landing page is money handed to Google to find the same problem faster.
02
Conversion tracking
Does the main conversion fire on a real enquiry, only once, and not on page views or button clicks? Are calls counted by duration rather than by tap?
03
Search terms
What are you actually paying for? The search terms report usually shows spend on searches nobody would choose to buy.
04
Structure and settings
Location targeting, networks, match types and auto-applied recommendations, checked against what the business actually sells and where.
05
The landing page
Does the page say what the ad said, work on a phone and make the next step obvious? Most wasted spend leaks after the click, not before it.
Sometimes the answer is that the account is fine and the landing page is the problem. That is said on the call, before any fee.
What a Google Ads specialist should be measured on
Agreed before launch, so the monthly review is about your numbers rather than the platform's favourite ones.
- 01Won jobs and revenue, where you share them
- 02Verified enquiries
forms that reached you and calls above the agreed length
- 03Cost per enquiry and cost per won job
- 04Search-term quality and wasted spend removed
- 05Clicks, impressions and click-through rate as context only
- Ownership
- The Google Ads account is opened in your name and stays in your name.
- Access
- You pay Google directly on your own card, inside a budget you set.
- Payment
- Lucent charges a flat monthly fee, never a percentage of ad spend, agreed in writing before work starts.
- Lucent access
- You grant access and can remove it at any time; every change shows in the account's change history.
- Scope
- The campaigns, conversion data and history stay with you if you move on.
- Approval
- Holidays are planned and agreed in advance, so the account is never left unattended without you knowing.
How working with a Google Ads consultant runs
01
Look at the account
01 · Free call
Thirty minutes on the account, the landing page and the numbers, with read-only access if you already advertise. You get a straight answer, including not yet.
02
Tracking and destination first
02 · Fix
Conversion tracking wired to real enquiries and tested live, and any landing page problem fixed or flagged before spend increases.
03
Build or restructure
03 · Launch
Campaigns built or restructured inside the budget you set in your own account.
04
Search terms, negatives, iteration
04 · Every week
Weekly search-term work and monthly reporting on enquiries and cost per enquiry, from the person who made the changes.
What the consultant does in your account
Hands-on work, not advice handed to somebody else to carry out. The flat fee covers the building and the weekly work as well as the thinking.
01
Account setup or takeover
A new account in your name, or a takeover of an existing one that keeps the history Google has learned from.
02
Conversion tracking you can trust
Enquiry forms counted only when an enquiry actually reaches you, enhanced conversions for leads, and calls counted above an agreed duration.
03
Search campaigns built around what you sell
Tightly themed ad groups by service and, where it matters, by town, with ads and assets that say what the landing page says.
04
Weekly search-term and negative keyword work
The search terms report read every week and irrelevant searches excluded. This is where wasted spend is cut.
05
Won customers fed back to Google Ads
Where you can supply outcomes, won jobs are uploaded as offline conversions so bidding learns which searches bring customers.
06
Paid-only landing pages
Where a campaign needs one, a landing page that matches the ad, kept out of Google's organic index.
07
A monthly report in plain English
Spend, enquiries, cost per enquiry, what changed in the account and why. Clicks appear as context, not as the result.
01What does a Google Ads consultant do?
A Google Ads consultant sets up or takes over an advertising account and runs it: tracking, campaign structure, keywords and negatives, ads, bids and budgets, landing page feedback and reporting. At Lucent the consultant is also the person doing the work, so advice and delivery are the same job.
02Is a Google Ads freelancer cheaper than an agency?
Often, because there is no account management layer to pay for, but the useful comparison is what the fee buys. Ask who touches the account each week, whether the fee rises with your budget and who owns the account. Lucent charges a flat monthly fee, never a percentage of spend, and the figure is given on the free call.
03What happens when you are on holiday or ill?
Time off is planned around your campaigns and agreed with you in advance, and campaigns keep running inside the budget you set. Because the account, the billing and the history are in your name, nothing is locked away if you ever need someone else to step in. That is the honest limit of a one-person model, and it is stated before you sign.
04What evidence do you have that you can run Google Ads?
No badge is claimed on this site. The evidence offered instead is an account you can check: the Procon 24/7 case study, with nearly five years of the client's own revenue figures against ad spend.
05Do you work with businesses outside Leeds?
Yes. Google Ads is run remotely for businesses across the UK. The work happens in your account and on calls, so location only matters for targeting the campaigns, not for running them.
06Can I hire you just for a one-off review?
Yes. The free Google Ads audit is a one-off read-only review of tracking, settings, search terms, structure and the landing page. You are under no obligation to hire Lucent afterwards.
07Can you guarantee results?
No. Nobody controls the auction or your market. What can be controlled is the tracking, the structure, the weekly search-term work and honest reporting, and that is what the fee pays for.
What clients actually say.
Within two weeks of launching the new site, we saw a 37% increase in quote requests.
David GrayshonProcon 24/7He researched our sector before writing a single word, and asked better questions than agencies three times his size.
Neil GallagherGoogle reviewWe didn't think a website could feel like us, but this does. Our regulars kept saying it looks exactly like Andrews.
Johnny HuntAndrews of HolmfirthHe wanted me to be the most satisfied client he had, because he wasn't going to let that referral down.
Paul HughesProMax RoofingRelated Google Ads pages
- Google Ads management The full Google Ads and PPC management service, and how accounts are run.
- Free Google Ads audit A read-only review of an account you already run.
- Procon 24/7: Google Ads case study Nearly five years of spend against the client's own revenue.
- Agency vs freelancer vs in-house An honest comparison of three ways to get Google Ads run.
- How to choose a Google Ads agency Ten questions to ask anyone who will run your account.
Talk to the person who would run your account.
Thirty minutes on the account, the landing page and the numbers. If spending more on Google Ads is not the right next step, you will hear that first.
Your account, your card, a flat fee. No result guarantee.