ProMax Roofing

The brief

ProMax Roofing covers tile, slate, flat roofing (GRP, EPDM, felt), guttering, leadwork and more across Leeds and over 100 surrounding areas. They came to us through a referral and needed a site that listed every service clearly, ranked for local roofing searches, and earned trust fast with homeowners comparing roofers.

The challenge

Roofing is a trust-and-proximity purchase. A homeowner with a leak searches 'roofers near me', opens three sites, and picks the one that looks legitimate and clearly does their specific job. ProMax offers fourteen different roofing services across Leeds and more than 100 surrounding areas, and needed every one of them to be findable and to read as the work of an established, fifteen-year operator rather than a man with a van.

Our approach

We built a dedicated page for each of the fourteen roofing types so a homeowner lands on the exact thing they searched, backed by more than 100 local-area pages to catch the 'near me' searches across Leeds. Local business and service schema, a one-tap call above the fold for the leak-now buyer, and a mobile-first build, because roofing searches happen on a phone in a wet garden. Fifteen years of experience and the 5 to 25 year guarantees lead the trust case.

Decisions, and what they beat

• D1

  A dedicated page per roofing service, not one services list

  Instead of

  Single services page (rejected: buyers search the specific roof type)

• D2

  100+ local-area landing pages for 'near me' search

  Instead of

  One Leeds page (rejected: roofing is hyper-local)

• D3

  One-tap call above the fold on mobile

  Instead of

  Contact form first (rejected: a leak is urgent, people call)