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ProMax Roofing

Fifteen years of roofing, fourteen services and 100+ Leeds-area locations, in a site built to be found and understood.

  • Live in ten working days of brief lock, or the second half of the invoice waits
  • One 20-minute call, we do the rest
  • Price fixed in writing before anything starts
Trusted by
Procon 24/7Headingley RoofingBirkinshaw AestheticsAndrews of HolmfirthDunnrite ScaffoldingUnique Support SolutionsProMax RoofingLiv's LoungePontefract PadelProcon 24/7Headingley RoofingBirkinshaw AestheticsAndrews of HolmfirthDunnrite ScaffoldingUnique Support SolutionsProMax RoofingLiv's LoungePontefract Padel
ProMax Roofing website, homepage
ProMax Roofing

The brand, kept intact.

The identity the site was built on: their mark, their colours and their type, used the same way on every page.

Display · Archivo

Aa

Roofers in Leeds. Expert roof repairs & replacement.

Body · Archivo · JetBrains Mono
  • ProMax red#F40001
  • Night#0A1119
  • Charcoal#242424
  • Mist#F7F7F7
  • White#FFFFFF
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ProMax Roofing
Project file

ProMax Roofing

TurnaroundBrief to launch
14Services
100+Local Areas
15+ YRSExperience
5-25 YRSGuarantees

What was in scope

  1. 01WordPress + Bricks build
  2. 0214 service pages
  3. 03100+ local-area landing pages
  4. 04Local SEO + schema
  5. 05Mobile-first engineering
01

The brief

ProMax Roofing covers tile, slate, flat roofing (GRP, EPDM, felt), guttering, leadwork and more across Leeds and over 100 surrounding areas. They came to us through a referral and needed a site that listed every service clearly, ranked for local roofing searches, and earned trust fast with homeowners comparing roofers.

02

The challenge

Roofing is a trust-and-proximity purchase. A homeowner with a leak searches 'roofers near me', opens three sites, and picks the one that looks legitimate and clearly does their specific job. ProMax offers fourteen different roofing services across Leeds and more than 100 surrounding areas, and needed every one of them to be findable and to read as the work of an established, fifteen-year operator rather than a man with a van.

03

Our approach

We built a dedicated page for each of the fourteen roofing types so a homeowner lands on the exact thing they searched, backed by more than 100 local-area pages to catch the 'near me' searches across Leeds. Local business and service schema, a one-tap call above the fold for the leak-now buyer, and a mobile-first build, because roofing searches happen on a phone in a wet garden. Fifteen years of experience and the 5 to 25 year guarantees lead the trust case.

Decisions, and what they beat

What was chosen, what it replaced, and why. Each one is a call we would make again.

  1. Decision 1
    A dedicated page per roofing service, not one services listSingle services pagebuyers search the specific roof type
  2. Decision 2
    100+ local-area landing pages for 'near me' searchOne Leeds pageroofing is hyper-local
  3. Decision 3
    One-tap call above the fold on mobileContact form firsta leak is urgent, people call

My chartered accountant recommended David to me. The first time we got on the phone he said that because I'd come through a referral, he was putting someone's word on the line, and whatever happened he wanted me to be the most satisfied client he had, because he wasn't going to let that referral down.

Paul HughesDirector, ProMax Roofing
Illustration: wireframe to finished design, the order every build follows.
Live in ten working daysFixed price, in writing, before anything startsOne person accountableReplies within one working dayYour account, your card, your siteLeeds, working UK-wideLive in ten working daysFixed price, in writing, before anything startsOne person accountableReplies within one working dayYour account, your card, your siteLeeds, working UK-wide

Brief a build like ProMax Roofing.

30-minute call. We confirm fit, then send a one-page agreement.