ClientA supported-living website that speaks to families and commissioners in the same breath.
The identity the site was built on: their mark, their colours and their type, used the same way on every page.
Aa
Person-led support designed around you.
Body · PoppinsUnique Support Solutions provides person-led care for people with learning disabilities, mental health conditions, and complex needs. The site had to work for two very different readers at once: a family making an emotional decision, and a local-authority commissioner checking credentials.
Most care-sector websites pick one audience and lose the other. Unique Support Solutions needed a site that could do two jobs on one page: reassure a family making one of the hardest decisions they will make, and satisfy a local-authority commissioner auditing credentials against a checklist.
David researched the supported-living sector before writing any copy, then built the site around both readers rather than picking a side: warm, plain-English framing for families, and clear credentialing and compliance signals for commissioners. No template, no filler.
What was chosen, what it replaced, and why. Each one is a call we would make again.
As director of a supported living provider, I needed a website that worked for two very different audiences: families making an emotional decision and local authority commissioners checking our credentials. David at Lucent got this immediately. He researched our sector before writing a single word, asked better questions than agencies three times his size, and delivered a website that does exactly the job we briefed. Straightforward to deal with, fast to respond, and honest about what we did and didn't need. If you're looking for web design in Leeds from someone who genuinely thinks about your business rather than pushing a template, I'd recommend David without hesitation.
We designed the trust strip and the team section before the facts that fill them existed, so the build finished ahead of the content and the placeholders outlived the launch. The list of what a client has to supply (team photographs, the registration number, one testimonial) is now collected before the layout that depends on it, not after.
Every build on this site has its own page with the same figures, the same decisions and the same client's words.
30-minute call. We confirm fit, then send a one-page agreement.
