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Health & Social Care · Supported Living · 2026
Unique Support Solutions
A supported-living website that speaks to families and commissioners in the same breath.
Live within ten working days of brief lock, or the second half of the invoice waits until it is one 20-minute call and we do the rest price fixed in writing before anything starts
At a glance
- 01
CARE & SUPPORT
SECTOR
- 02
2 AUDIENCES
AUDIENCE
- 03
24/7
AVAILABLE
- 04
338
ORGANIC VISITS
In scope
- Website design
- Sector research & strategy
- Content for two audiences
Turnaround
Full build, sector research included
The brief
Unique Support Solutions provides person-led care for people with learning disabilities, mental health conditions, and complex needs. The site had to work for two very different readers at once: a family making an emotional decision, and a local-authority commissioner checking credentials.
The challenge
Most care-sector websites pick one audience and lose the other. Unique Support Solutions needed a site that could do two jobs on one page: reassure a family making one of the hardest decisions they will make, and satisfy a local-authority commissioner auditing credentials against a checklist.
Our approach
David researched the supported-living sector before writing any copy, then built the site around both readers rather than picking a side: warm, plain-English framing for families, and clear credentialing and compliance signals for commissioners. No template, no filler.
Decisions, and what they beat
-
D1
Warm for the family first, credible for the commissioner second
Instead of
Credentials and compliance up front (rejected: the family is the one who picks up the phone)
-
D2
A contact form of three fields: name, one way to reach you, message
Instead of
A full referral form (rejected: this visitor is often having their worst month)
-
D3
Leave photography as marked placeholders until real team photos exist
Instead of
Stock photography (rejected: it is the one thing every provider in the sector already has)
-
D4
Every sentence has to say something only this provider could say
Instead of
The sector's vocabulary (rejected: 'holistic', 'committed', 'passionate team' fit any provider)
“As director of a supported living provider, I needed a website that worked for two very different audiences: families making an emotional decision and local authority commissioners checking our credentials. David at Lucent got this immediately. He researched our sector before writing a single word, asked better questions than agencies three times his size, and delivered a website that does exactly the job we briefed. Straightforward to deal with, fast to respond, and honest about what we did and didn't need. If you're looking for web design in Leeds from someone who genuinely thinks about your business rather than pushing a template, I'd recommend David without hesitation.”
What we'd do differently
We designed the trust strip and the team section before the facts that fill them existed, so the build finished ahead of the content and the placeholders outlived the launch. The list of what a client has to supply (team photographs, the registration number, one testimonial) is now collected before the layout that depends on it, not after.
Next door
Three more, in full.
Every build on this site has its own page with the same figures, the same decisions and the same client's words.
Brief a build like Unique Support Solutions.
30-minute call. We confirm fit, then send a one-page agreement.
