Highways Technology Specialists

The brief

HTS handles technology, lighting, testing and electrical work across the UK's motorway and trunk road network. They needed a site that read as a serious National Highways contractor to the specifiers and tier-one teams who hire them, and sat consistently alongside the other Fructus Group sites we build.

The challenge

HTS does four things that most contractors split across four suppliers: highway technology, street lighting, intrusive testing and highways electrical. Online, that breadth read as vagueness rather than capability. The brief was to make the one-stop-shop range legible to a specifier in seconds, put HERS accreditation and National Highways credibility up front, and stay visually consistent with Procon and Civcon, the sibling Fructus Group sites we already build and maintain.

Our approach

We led the architecture with the four disciplines rather than a generic services list, so a visitor lands knowing exactly what HTS covers. The copy stayed plain and specifier-facing, the words Mike wanted: clean, and to the point. HERS accreditation and the four-depot network sit where they carry weight. The build is WordPress on Bricks, engineered mobile-first, and aligned to the Fructus Group visual language so the three group sites read as one company.

Decisions, and what they beat

• D1

  Lead the nav with the four disciplines, not a generic services page

  Instead of

  Single services list (rejected: buries the one-stop-shop range)

• D2

  Surface HERS accreditation and National Highways context up front

  Instead of

  Credentials on the About page (rejected; they are the credibility)

• D3

  Align to the Fructus Group visual system used on Procon and Civcon

  Instead of

  Standalone identity (rejected: group consistency builds trust)