Headingley Roofing
A 149-page roofing site live in four days, not the usual ten.
- 4 DAYS BUILD
- 149 PAGES LIVE
- 136 TOWNS COVERED
- 1.7s MOBILE LCP
Replies from David, usually within one working day
Custom WordPress built to a Core Web Vitals budget and yours to edit and own outright. No bought themes, no plugin bloat.
Live within ten working days of brief lock, or the second half of the invoice waits until it is one 20-minute call and we do the rest price fixed in writing before anything starts
W01
We don't buy a ThemeForest theme and reskin it. Every page is designed against the decision your buyer actually makes and built custom in Bricks Builder, so the site looks like your business and not like ten thousand others running the same template.
W02
Slow WordPress comes from a heavy theme stacked with overlapping plugins. We build lean in Bricks and ship to a Core Web Vitals budget with a Lighthouse 90+ baseline: fonts self-hosted, images optimised, caching from day one. Speed is a ranking and conversion lever, engineered in.
W03
All WordPress access, the Bricks templates, brand files, and hosting credentials transfer to you on launch. No platform rent, no SaaS lock-in, no agency holding your site hostage.
W04
WordPress and Bricks is the studio's whole stack: every site we ship runs on it. David designs and builds each one himself. No juniors, no subcontractors, and no freelancer who goes quiet when the next job lands.
Results
Procon 24/7, a Leeds ready-mix concrete firm, has run its Google Ads through us since 2022. These numbers come straight from their own revenue reports, reconciled invoice by invoice against ad spend.
£1,215,784
tracked revenue from the campaigns, 2022 to date
9.1×
return on ad spend. Every £1 in came back as £9.11 in tracked sales.
1,902 new customers. 12,887 tracked calls. 8,618 cubic metres of concrete sold.
Source: Procon 24/7 internal Google Ads revenue reports, 2022 to June 2026. Their figures, shared with permission. No round-ups, no projections.
Real builds, real metrics, real client names: a 50-year greengrocer, scaffolders, roofers, concrete suppliers, a clinic ranked in Google AI Overviews. Every one runs on WordPress and Bricks.
A 149-page roofing site live in four days, not the usual ten.
D00
Free 30-min call. We name three things losing you leads (in pounds) before you sign.
D01
Position, voice, page architecture confirmed. One-page agreement signed.
Your homepage concept within 24 hours of brief lock.
D02–05
Sitemap, copy, wireframes, then the hi-fi design surface with brand locked.
D06–08
Production build, every page wired, mobile responsive, SEO and QA gates passed.
D10
Site live. Loom handover. Support window opens.
D00 · Audit
Free 30-min call. We name three things losing you leads (in pounds) before you sign.
D01 · Brief lock
Position, voice, page architecture confirmed. One-page agreement signed.
D02 · Sitemap
Pages mapped. Conversion path drawn. Keyword intent assigned per page.
D03 · Copy draft
First-draft copy across every page. Sent for review by EOD.
D04 · Wireframes
Low-fi layouts for every page on the build. Asynchronous review via Loom.
D05 · Design
Hi-fi design surface, brand identity locked, hover and motion states defined.
D06 · Build start
Production WordPress + Bricks build begins. Daily Loom check-ins from here.
D07 · Build core
Every page wired, content populated, mobile responsive, animations in.
D08 · SEO + QA
On-page SEO + schema + Lighthouse pass + accessibility gate.
D09 · Pre-launch
Client walkthrough. Final tweaks. DNS prep, migration rehearsal.
D10 · Launch
Site live. Loom handover. 30/60-day support window opens.
What you get
One product, two ways to start. The monthly is the same either way: what changes is whether you pay the launch fee to keep the door open, or commit and let us waive it. We recommend Committed, because it costs nothing to begin and it is the one carrying the 90-day guarantee. We give you the figure on the audit call, once we have seen the job.
Not ready to choose? book the free audit and decide after
01
You get found by people already looking to buy
Your Google Business Profile run properly rather than just filled in, and local SEO across the towns you actually cover: the searches with a job attached, not vanity terms.
02
You can count the enquiries, not guess at them
Every enquiry your site produces lands in your inbox and in your dashboard, next to the search that produced it. If it is not working you will see it before we tell you.
03
You stop thinking about the website
Hosting, security, backups, updates and content changes are in the price. Nothing to renew, nothing to chase, no annual invoice you forgot was coming.
04
You own it, outright
Design, copy and code. Yours the day the launch fee clears on Flexible, or at month 12 on Committed. Not rented, not held on our hosting.
Before we start we write down what you get in a normal month. If your site hasn't beaten it by day 90, you leave owing nothing and keep the site.
Every client gets a private members' portal: your site's live performance (traffic, rankings, enquiries) in one place, plus first access to services we don't sell publicly.
Our guarantee: Live within ten working days of brief lock, or the second half of the invoice waits until it is.
Fixed price agreed in writing before anything starts.
It is fixed in pounds before anything starts, not a vague 'from £X+'. The monthly covers the WordPress build, the brand foundation, the copy, on-page SEO and hosting, security, backups and content changes. Start on the launch fee and leave any month, or commit for 12 months and we waive it. The figure we give you is the figure you pay: a defined deliverable list, a defined timeline, and no scope-creep invoices once the build starts.
Not the way we build it. Slow WordPress comes from a bought theme stacked with a dozen overlapping plugins. We design in Bricks Builder with a lean plugin set and ship every build to a Core Web Vitals budget and a Lighthouse 90+ baseline: fonts self-hosted, images optimised, caching configured from day one. Speed is a ranking and conversion lever, so it's engineered in rather than patched on.
Custom, every time. We do not buy a ThemeForest theme and reskin it. Every page is designed against the decision your buyer actually makes and built in Bricks Builder, so the site looks like your business and not like ten thousand others running the same template. That is the whole difference between a designed WordPress site and an assembled one.
Bricks is a visual site builder for WordPress that produces clean, fast markup instead of the bloated output most page builders leave behind. We chose it because it gives you a genuinely editable site without sacrificing performance; you get the speed of hand-coded HTML and the freedom to edit text, images, and sections yourself after launch. It is the stack behind every site we ship.
Yes, and that is usually why people want WordPress in the first place. Bricks Builder is the easiest visual editor in WordPress; you change text, swap images, add sections, and run updates without touching code. We hand over a Loom walkthrough and a printed cheat-sheet at launch, and the Stay Ahead retainer is there for anything structural.
You own everything. All WordPress access, the Bricks templates, the brand files, and the hosting credentials transfer to you on launch. There is no platform rent, no SaaS that can change its pricing under you, and no agency holding your site hostage. The site you paid for is yours to keep, move, or hand to another developer.
Ten working days from kickoff. Kickoff happens within seven days of signature. Andrews of Holmfirth, a 50-year family greengrocer, went from brief to taking live orders on a WordPress and WooCommerce build inside that window: a fortnight, not the three months an agency usually quotes.
Often, yes. If the foundation is sound we attack the design, speed, and content layer directly rather than starting over. For Birkinshaw Aesthetics we did not rebuild the site at all; we worked the content and E-E-A-T layer and earned position 1 in Google AI Overviews for a high-intent query in 90 days. We tell you on the free audit call, honestly, whether a fix or a rebuild is the right call.
A studio, which in practice means the accountability of an agency and the working method of a specialist. Most WordPress agencies sell you a senior in the pitch and hand the build to a junior; most freelance WordPress developers are excellent until the next job arrives. Here David designs and builds it, the studio carries the contract, hosting and the guarantee, and there is nobody to be passed along to. Ask any WordPress agency you shortlist who specifically will be in the site, by name.
Leeds is where the studio is, so a fair amount of the client base is within half an hour of it, and Manchester is a regular enough trip that we have a page for it. That said, a WordPress build does not need anyone in the room: it runs on a daily Loom video and two review points, and clients from Holmfirth to the south coast get the same process. Being local matters for the map pack, not for the build.
Usually, and it is worth trying before anything drastic. Most slow WordPress sites are slow for the same handful of reasons: unoptimised images, a page builder generating far too much markup, a stack of plugins each loading their own assets on every page, and no caching worth the name. WordPress optimisation work goes at those in that order, and we measure before and after on real mobile rather than a desktop score. ProMax Roofing went from 19 to 98 on mobile without a rebuild. Where it does need a rebuild we say so rather than selling you six months of tuning.
David, every time. No account managers, no juniors, no subcontractors, and no freelancer who goes quiet when the next job lands: there is a studio behind the work, not a one-off contractor. The person you brief is the person who designs, builds, and ships the site, and the studio is still there for support after launch.
Thank you for all your help and hard work we really appreciate it. Highly recommend!!
As director of a supported living provider, I needed a website that worked for two very different audiences: families making an emotional decision and local authority commissioners checking our credentials. David at Lucent got this immediately. He researched our sector before writing a single word, asked better questions than agencies three times his size, and delivered a website that does exactly the job we briefed. Straightforward to deal with, fast to respond, and honest about what we did and didn't need. If you're looking for web design in Leeds from someone who genuinely thinks about your business rather than pushing a template, I'd recommend David without hesitation.
Great professional service. 5 stars isn't enough , don't hesitate to use LD creations absolutely top class at what they do.
A free 30-minute audit. We look at your current site live, name the three things costing you enquiries, and tell you exactly what a WordPress build would cost, in pounds, before you sign.
No pitch. No proposal pad. No nurture spam.