Procon 24/7
£1.22M of tracked revenue on £133,417 of ad spend. 9.1× blended return, four and a half years, still running.
- £1.22M TRACKED REVENUE
- 9.1× BLENDED ROAS
- 1,902 NEW CUSTOMERS
- 8,618 m³ CONCRETE SOLD
PPC agency Wakefield. Probably not on this search.
Being straight with you before anything else: "ppc agency wakefield" gets too few searches for Google to report a figure at all. For contrast, 320 people a month search for web design in Wakefield. That does not make Google Ads wrong for you, it means this particular phrase is not where your customers are. The campaigns that work in Wakefield target your service and your patch, and wakefield clicks are cheap enough that a trade or logistics operator can test paid properly on a modest budget. The M1 corridor also gives unusually useful geography: radius targeting around the motorway junctions the customers actually travel routinely outperforms a blanket district-wide campaign. A flat management fee plus a £750 minimum ad budget paid straight to Google, with conversion tracking verified before a penny goes out.
Replies from David, usually within one working day one 20-minute call and we do the rest price fixed in writing before anything starts
Before you spend anything
We check the page converts before we spend a penny.
Ads make a page that does not convert lose money faster, so we audit whether your pages convert before we spend, and fix the leak first if they do not, rather than pointing paid traffic at it. Because the customer base is regional, the Wakefield-specific terms are not usually where your money is, and optimising hard for them would mean optimising for the wrong search. The terms that matter are service and region level, and those take longer to win than a town name would.
Start with SEO in Wakefield if you are not there yet.
Paid search in Wakefield, without the conflicts.
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P01
What paid search costs in Wakefield
Wakefield clicks are cheap enough that a trade or logistics operator can test paid properly on a modest budget.
The M1 corridor also gives unusually useful geography: radius targeting around the motorway junctions the customers actually travel routinely outperforms a blanket district-wide campaign.
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P02
The catch in Wakefield, stated up front
A district-only campaign in Wakefield is usually too small an audience to spend a real budget against.
Widening to the corridor is the right move, but it raises the budget needed to compete properly, so the honest floor here is often above the headline £750 rather than at it.
Who this fits
Wakefield businesses we run ads for.
Wakefield enquiries come from trades, logistics and manufacturing operators winning contracts across the region rather than serving customers off the high street. They are usually competing on capability and availability rather than on being nearby.
Campaigns routinely target the wider West Yorkshire patch around Wakefield, including Ossett, Horbury, Normanton, Castleford, Pontefract, Featherstone, Stanley and Sandal.
How the fee works
How Google Ads management works in Wakefield.
A flat management fee, never a cut of your spend. Your ad budget goes straight to Google from your own card, with a £750 monthly minimum, and the account stays yours.
At the click prices Google was quoting for Wakefield when we checked, the £750 monthly floor buys roughly 229 clicks. Whether that is enough depends entirely on what one new customer is worth to you, which is the first thing we work out on the call.
Where else we work near Wakefield.
The rest of Wakefield.
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How much does a click cost in Wakefield?
About £3.28 on web design terms, with top-of-page bids from £1.61 to £7.04. The £750 floor buys roughly 229 clicks a month, which makes Wakefield one of the few markets in our patch where a trade or logistics operator can test paid search properly on a modest budget.
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Should a Wakefield campaign target the district or the M1 corridor?
The corridor, in almost every case. Wakefield businesses along the M1 mostly sell regionally rather than to walk-in customers, so radius targeting around the motorway junctions your customers actually travel routinely outperforms a blanket district campaign. The honest consequence is that widening the geography raises the budget needed to compete properly, so the real floor here often sits above £750 rather than at it.
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Is 'ppc agency Wakefield' a search worth buying?
Google reports no measurable volume for it, so no. Wakefield does carry 320 monthly searches for web design and 140 for SEO, and the local SEO map pack is held by businesses with between 5 and 9 reviews, which is about as open as a map pack gets. That is where the cheap ground is.
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Who do you normally run ads for in Wakefield?
Wakefield enquiries come from trades, logistics and manufacturing operators winning contracts across the region rather than serving customers off the high street. They are usually competing on capability and availability rather than on being nearby.
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Do you only work with Wakefield businesses?
No. The studio is in Leeds, 20 min by train from Wakefield. Unlike local organic rankings, where a Wakefield address genuinely counts, the ad auction gives an agency no proximity advantage at all: targeting follows your customers, not our office.
Paid search that paid for itself.
Procon 24/7: £1.22M of revenue on £133,417 of ad spend, 9.1 times return, held across four and a half years rather than one good quarter. Their clicks cost less than the £3.28 Google quotes in Wakefield, which is exactly why the maths has to be done per market rather than assumed.
Worth reading before you spend.
- PPC management in full The whole offer, fees, guarantee and how the account is run.
- SEO in Wakefield The organic foundation the ads run on. The Wakefield map pack holds 5 to 9 reviews.
- Web design in Wakefield Where the Wakefield search volume actually is.
- Why is my website not converting? The conversion faults that quietly waste an ad budget.
Find out if Wakefield paid search would pay you back.
A free 30-minute audit. We pull the real search volume for your services around Wakefield while you watch, and if it is not there we say so rather than selling you a campaign with nowhere to spend.
Flat fee, never a percentage. Your account, your card, your data.
