Procon 24/7
£1.22M of tracked revenue on £133,417 of ad spend. 9.1× blended return, four and a half years, still running.
- £1.22M TRACKED REVENUE
- 9.1× BLENDED ROAS
- 1,902 NEW CUSTOMERS
- 8,618 m³ CONCRETE SOLD
Replies from David, usually within one working day
Being straight with you before anything else: "ppc agency hull" gets about 30 searches a month. For contrast, 590 people a month search for web design in Hull. That does not make Google Ads wrong for you, it means this particular phrase is not where your customers are. The campaigns that work in Hull target your service and your patch, and for a Hull advertiser the mistake is targeting Hull. Thirty local searches a month for the agency term means a district-boundary campaign spends its budget on almost nothing, while the renewables, logistics and manufacturing buyers these firms actually want are searching by sector nationally and are not typing a place name at all. The campaign should follow the sector and the Humber corridor, not the postcode. A flat management fee plus a £750 minimum ad budget paid straight to Google, with conversion tracking verified before a penny goes out.
Replies from David, usually within one working day one 20-minute call and we do the rest price fixed in writing before anything starts
Before you spend anything
Ads make a page that does not convert lose money faster, so we audit whether your pages convert before we spend, and fix the leak first if they do not, rather than pointing paid traffic at it. The honest half of that: the search is small and shrinking. Seventy searches a month for the agency term, down 56% year on year, and thirty for the paid equivalent. Winning that pack is cheap and worth doing, but it is not a pipeline on its own, and anyone selling you a Leeds-sized retainer to capture it is selling you the wrong thing. For most Humber operators the money is in the national sector terms their buyers actually use, which is slower work and has nothing to do with Hull.
Start with SEO in Hull if you are not there yet.
P01
The campaign should follow the sector and the Humber corridor, not the postcode.
P02
That pushes the realistic monthly spend above our £750 floor before the campaign is doing anything ambitious. A Hull-sized budget aimed at a national B2B term buys too few clicks to learn from, and we would rather say that on the audit call than take the fee.
Who this fits
Hull enquiries come from the Humber industrial base rather than the high street: renewables and offshore-wind supply chain around the estuary, port logistics, manufacturing, and the trades and contractors servicing all three. They are selling into procurement, tenders and trade accounts, frequently to buyers who are nowhere near Hull, so the site is usually being checked against a competitor's before a quote is returned rather than found by somebody browsing.
Campaigns routinely target the wider East Riding of Yorkshire patch around Hull, including Cottingham, Hessle, Beverley, Anlaby, Willerby, Hedon, Brough and Withernsea.
How the fee works
A flat management fee, never a cut of your spend. Your ad budget goes straight to Google from your own card, with a £750 monthly minimum, and the account stays yours.
At the click prices Google was quoting for Hull when we checked, the £750 monthly floor buys roughly 111 clicks. Whether that is enough depends entirely on what one new customer is worth to you, which is the first thing we work out on the call.
The rest of Hull.
For the phrase "ppc agency hull", no, and we will not pretend otherwise: it gets about 30 searches a month. For contrast, 590 people a month search for web design in Hull. That is a statement about one term, not about paid search in Hull. Widening from the district to the sector puts you in a national auction against national budgets, and the click prices reflect it: the local search here already bids at £8.85 top of page, and sector terms go higher. That pushes the realistic monthly spend above our £750 floor before the campaign is doing anything ambitious. A Hull-sized budget aimed at a national B2B term buys too few clicks to learn from, and we would rather say that on the audit call than take the fee. The audit works out whether the volume exists for your services before you commit a budget.
For a Hull advertiser the mistake is targeting Hull. Thirty local searches a month for the agency term means a district-boundary campaign spends its budget on almost nothing, while the renewables, logistics and manufacturing buyers these firms actually want are searching by sector nationally and are not typing a place name at all. The campaign should follow the sector and the Humber corridor, not the postcode. On the free audit we look at the actual impression volume available for your services around Hull before recommending any budget, because a campaign with nowhere to spend is as wasteful as one spending badly.
Widening from the district to the sector puts you in a national auction against national budgets, and the click prices reflect it: the local search here already bids at £8.85 top of page, and sector terms go higher. That pushes the realistic monthly spend above our £750 floor before the campaign is doing anything ambitious. A Hull-sized budget aimed at a national B2B term buys too few clicks to learn from, and we would rather say that on the audit call than take the fee. You should hear that before you commit a budget, not after the first invoice.
Hull enquiries come from the Humber industrial base rather than the high street: renewables and offshore-wind supply chain around the estuary, port logistics, manufacturing, and the trades and contractors servicing all three. They are selling into procurement, tenders and trade accounts, frequently to buyers who are nowhere near Hull, so the site is usually being checked against a competitor's before a quote is returned rather than found by somebody browsing.
No. The studio is in Leeds, 1h 30min by train from Hull. Unlike local organic rankings, where a Hull address genuinely counts, the ad auction gives an agency no proximity advantage at all: targeting follows your customers, not our office.
Procon 24/7: £1.22M of revenue on £133,417 of ad spend, 9.1 times return, held across four and a half years rather than one good quarter. Their clicks cost less than the £6.73 Google quotes in Hull, which is exactly why the maths has to be done per market rather than assumed.
£1.22M of tracked revenue on £133,417 of ad spend. 9.1× blended return, four and a half years, still running.
A free 30-minute audit. We pull the real search volume for your services around Hull while you watch, and if it is not there we say so rather than selling you a campaign with nowhere to spend.
Flat fee, never a percentage. Your account, your card, your data.