Procon 24/7
£1.22M of tracked revenue on £133,417 of ad spend. 9.1× blended return, four and a half years, still running.
- £1.22M TRACKED REVENUE
- 9.1× BLENDED ROAS
- 1,902 NEW CUSTOMERS
- 8,618 m³ CONCRETE SOLD
PPC agency York. Probably not on this search.
Being straight with you before anything else: "ppc agency york" gets about 10 searches a month. For contrast, 590 people a month search for web design in York. That does not make Google Ads wrong for you, it means this particular phrase is not where your customers are. The campaigns that work in York target your service and your patch, and seasonality is the whole game in York. A flat monthly ad budget spread across a tourism year wastes money in the trough and runs out in the peak. Budgets get paced to the season, and campaigns that earn their keep in August get paused in January rather than left running quietly while the reports still look busy. A flat management fee plus a £750 minimum ad budget paid straight to Google, with conversion tracking verified before a penny goes out.
Replies from David, usually within one working day one 20-minute call and we do the rest price fixed in writing before anything starts
Before you spend anything
We check the page converts before we spend a penny.
Ads make a page that does not convert lose money faster, so we audit whether your pages convert before we spend, and fix the leak first if they do not, rather than pointing paid traffic at it. The real constraint in York is timing rather than difficulty. Start the work in April hoping to win the summer and you have already missed it, because rankings need to be established months before the season they are meant to serve. If you come to us late, the honest answer is to target next season.
Start with SEO in York if you are not there yet.
Paid search in York, without the conflicts.
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What paid search costs in York
Seasonality is the whole game in York. A flat monthly ad budget spread across a tourism year wastes money in the trough and runs out in the peak.
Budgets get paced to the season, and campaigns that earn their keep in August get paused in January rather than left running quietly while the reports still look busy.
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The catch in York, stated up front
A York tourism account judged on a flat annual average will always look mediocre, because the average blends a strong peak with a dead winter.
It has to be judged season by season, and we would rather agree that measurement in advance than argue about a disappointing February report.
Who this fits
York businesses we run ads for.
York enquiries cluster around hospitality, tourism and the professional services that support them, and they nearly always arrive with a deadline attached to a season rather than to a quarter. The brief is usually be ready by Easter, not grow steadily.
Campaigns routinely target the wider North Yorkshire patch around York, including Haxby, Acomb, Fulford, Dunnington, Copmanthorpe, Wheldrake, Strensall and Poppleton.
How the fee works
How Google Ads management works in York.
A flat management fee, never a cut of your spend. Your ad budget goes straight to Google from your own card, with a £750 monthly minimum, and the account stays yours.
At the click prices Google was quoting for York when we checked, the £750 monthly floor buys roughly 106 clicks. Whether that is enough depends entirely on what one new customer is worth to you, which is the first thing we work out on the call.
Where else we work near York.
The rest of York.
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What does paid search cost in York?
About £7.05 a click on web design terms, with top-of-page bids from £3.14 to £8.83, putting the £750 floor at roughly 106 clicks a month. York sits in the middle of our patch on price, cheaper than Leeds and Manchester, dearer than Bradford or Halifax.
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How should a York tourism or hospitality business budget for ads?
By season rather than by month. A flat annual budget wastes money in the winter trough and runs out during the peak, so budgets get paced to the calendar and campaigns that earn their keep in August get paused in January rather than left running quietly while the reports still look busy. A York account judged on a flat annual average will always look mediocre, because the average blends a strong peak with a dead winter.
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Is 'ppc agency York' worth targeting?
It gets about 10 searches a month, so no. For comparison, 590 people a month search for web design in York and 260 for an SEO agency. That is where a York budget should go, and the audit works out which of your own service terms carry real volume before you commit anything.
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Who do you normally run ads for in York?
York enquiries cluster around hospitality, tourism and the professional services that support them, and they nearly always arrive with a deadline attached to a season rather than to a quarter. The brief is usually be ready by Easter, not grow steadily.
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Do you only work with York businesses?
No. The studio is in Leeds, 30 min by train from York. Unlike local organic rankings, where a York address genuinely counts, the ad auction gives an agency no proximity advantage at all: targeting follows your customers, not our office.
Paid search that paid for itself.
Procon 24/7: £1.22M of revenue on £133,417 of ad spend, 9.1 times return, held across four and a half years rather than one good quarter. Their clicks cost less than the £7.05 Google quotes in York, which is exactly why the maths has to be done per market rather than assumed.
Worth reading before you spend.
- PPC management in full The whole offer, fees, guarantee and how the account is run.
- SEO in York The organic foundation the ads run on. The York map pack holds 10 to 22 reviews.
- Web design in York Where the York search volume actually is.
- Why is my website not converting? The conversion faults that quietly waste an ad budget.
Find out if York paid search would pay you back.
A free 30-minute audit. We pull the real search volume for your services around York while you watch, and if it is not there we say so rather than selling you a campaign with nowhere to spend.
Flat fee, never a percentage. Your account, your card, your data.
