Procon 24/7
£1.22M of tracked revenue on £133,417 of ad spend. 9.1× blended return, four and a half years, still running.
- £1.22M TRACKED REVENUE
- 9.1× BLENDED ROAS
- 1,902 NEW CUSTOMERS
- 8,618 m³ CONCRETE SOLD
PPC agency Harrogate. Probably not on this search.
Being straight with you before anything else: "ppc agency harrogate" gets too few searches for Google to report a figure at all. For contrast, 170 people a month search for web design in Harrogate. That does not make Google Ads wrong for you, it means this particular phrase is not where your customers are. The campaigns that work in Harrogate target your service and your patch, and aesthetics and healthcare clicks in Harrogate are expensive, and the buyer researches before enquiring rather than converting on a first visit. That makes the landing page and the follow up matter more than the bid. Birkinshaw Aesthetics is the build we point Harrogate operators at, because it was designed for exactly that considered decision. A flat management fee plus a £750 minimum ad budget paid straight to Google, with conversion tracking verified before a penny goes out.
Replies from David, usually within one working day one 20-minute call and we do the rest price fixed in writing before anything starts
Before you spend anything
We check the page converts before we spend a penny.
Ads make a page that does not convert lose money faster, so we audit whether your pages convert before we spend, and fix the leak first if they do not, rather than pointing paid traffic at it. Search volumes in Harrogate are small enough that the monthly traffic chart will never look dramatic, whatever we do. The value shows up in enquiry quality instead, which is harder to put in a report and harder to celebrate, but it is the thing that actually pays.
Start with SEO in Harrogate if you are not there yet.
Paid search in Harrogate, without the conflicts.
-
P01
What paid search costs in Harrogate
Aesthetics and healthcare clicks in Harrogate are expensive, and the buyer researches before enquiring rather than converting on a first visit.
That makes the landing page and the follow up matter more than the bid. Birkinshaw Aesthetics is the build we point Harrogate operators at, because it was designed for exactly that considered decision.
-
P02
The catch in Harrogate, stated up front
The high-value Harrogate categories carry high click prices and a buyer who rarely converts on first contact.
Anyone judging this account on last-click conversions inside thirty days will conclude it failed when it has not, so the measurement window has to be agreed honestly before launch.
Who this fits
Harrogate businesses we run ads for.
Harrogate enquiries come from aesthetics clinics, healthcare, hospitality and professional services selling to a buyer who compares carefully and is not price-shopping. The brief is usually trust rather than volume, and the site has to survive being scrutinised before anyone books.
Campaigns routinely target the wider North Yorkshire patch around Harrogate, including Knaresborough, Ripon, Wetherby, Boroughbridge, Pateley Bridge, Starbeck, Killinghall and Spofforth.
How the fee works
How Google Ads management works in Harrogate.
A flat management fee, never a cut of your spend. Your ad budget goes straight to Google from your own card, with a £750 monthly minimum, and the account stays yours.
At the click prices Google was quoting for Harrogate when we checked, the £750 monthly floor buys roughly 208 clicks. Whether that is enough depends entirely on what one new customer is worth to you, which is the first thing we work out on the call.
Where else we work near Harrogate.
The rest of Harrogate.
-
What do clicks cost in Harrogate?
Around £3.61 on web design terms, with top-of-page bids between £1.84 and £5.48, which puts the £750 floor at roughly 208 clicks a month. That is cheap for a market this affluent, and it is the one genuinely good piece of news about paid search in Harrogate.
-
Why is Harrogate hard despite cheap clicks?
Because the volume is thin and the organic competition is not. Web design in Harrogate draws about 170 searches a month, and its first page is defended like a city ten times the size, which is the awkward combination of a small market that is nonetheless hard to rank in. Cheap clicks against low volume means a campaign can genuinely exhaust its audience, and past that point extra budget buys progressively worse traffic.
-
Will Google Ads work for a Harrogate aesthetics clinic?
It can, but not judged the way most people judge it. The Harrogate buyer researches before enquiring rather than converting on a first visit, so anyone measuring this account on last-click conversions inside thirty days will conclude it failed when it has not. The measurement window has to be agreed honestly before launch. Birkinshaw Aesthetics is the build we point Harrogate operators at, because it was designed for exactly that considered decision.
-
Who do you normally run ads for in Harrogate?
Harrogate enquiries come from aesthetics clinics, healthcare, hospitality and professional services selling to a buyer who compares carefully and is not price-shopping. The brief is usually trust rather than volume, and the site has to survive being scrutinised before anyone books.
- → Get your free website review
-
Do you only work with Harrogate businesses?
No. The studio is in Leeds, 40 min by car from Harrogate. Unlike local organic rankings, where a Harrogate address genuinely counts, the ad auction gives an agency no proximity advantage at all: targeting follows your customers, not our office.
Paid search that paid for itself.
Procon 24/7: £1.22M of revenue on £133,417 of ad spend, 9.1 times return, held across four and a half years rather than one good quarter. Their clicks cost less than the £3.61 Google quotes in Harrogate, which is exactly why the maths has to be done per market rather than assumed.
Worth reading before you spend.
- PPC management in full The whole offer, fees, guarantee and how the account is run.
- SEO in Harrogate The organic foundation the ads run on. The Harrogate map pack holds 18 to 39 reviews.
- Web design in Harrogate Where the Harrogate search volume actually is.
- Why is my website not converting? The conversion faults that quietly waste an ad budget.
Find out if Harrogate paid search would pay you back.
A free 30-minute audit. We pull the real search volume for your services around Harrogate while you watch, and if it is not there we say so rather than selling you a campaign with nowhere to spend.
Flat fee, never a percentage. Your account, your card, your data.
