Procon 24/7
£1.22M of tracked revenue on £133,417 of ad spend. 9.1× blended return, four and a half years, still running.
- £1.22M TRACKED REVENUE
- 9.1× BLENDED ROAS
- 1,902 NEW CUSTOMERS
- 8,618 m³ CONCRETE SOLD
PPC agency Bradford. Probably not on this search.
Being straight with you before anything else: "ppc agency bradford" gets too few searches for Google to report a figure at all. For contrast, 1,600 people a month search for web design in Bradford. That does not make Google Ads wrong for you, it means this particular phrase is not where your customers are. The campaigns that work in Bradford target your service and your patch, and bradford clicks are cheap relative to Leeds and Manchester, which makes paid genuinely viable at a small budget for a local service business. The risk is the opposite of the Leeds one: budgets here are often small enough that a campaign starved below the viable floor buys nothing at all. A flat management fee plus a £750 minimum ad budget paid straight to Google, with conversion tracking verified before a penny goes out.
Replies from David, usually within one working day one 20-minute call and we do the rest price fixed in writing before anything starts
Before you spend anything
We check the page converts before we spend a penny.
Ads make a page that does not convert lose money faster, so we audit whether your pages convert before we spend, and fix the leak first if they do not, rather than pointing paid traffic at it. If your premises sit outside the area your customers actually search from, no amount of on-page work fixes it, because the map pack is decided substantially on distance. That is a hard limit rather than a difficult one, and you should hear it on the first call rather than after three months of invoices.
Start with SEO in Bradford if you are not there yet.
Paid search in Bradford, without the conflicts.
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P01
What paid search costs in Bradford
Bradford clicks are cheap relative to Leeds and Manchester, which makes paid genuinely viable at a small budget for a local service business.
The risk is the opposite of the Leeds one: budgets here are often small enough that a campaign starved below the viable floor buys nothing at all.
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The catch in Bradford, stated up front
Bradford budgets are frequently tight, and we hold the £750 monthly minimum even when holding it costs us the work.
A £300 a month campaign in this market does not merely underperform, it does close to nothing, and taking the fee for running one would be taking money for a service that cannot function.
Who this fits
Bradford businesses we run ads for.
Bradford enquiries are overwhelmingly local service businesses: clinics, trades, food and retail whose customers are searching within a few miles of them. Proximity is not one factor in this market, it is most of the market.
Campaigns routinely target the wider West Yorkshire patch around Bradford, including Shipley, Bingley, Keighley, Ilkley, Baildon, Queensbury, Thornton and Idle.
How the fee works
How Google Ads management works in Bradford.
A flat management fee, never a cut of your spend. Your ad budget goes straight to Google from your own card, with a £750 monthly minimum, and the account stays yours.
At the click prices Google was quoting for Bradford when we checked, the £750 monthly floor buys roughly 335 clicks. Whether that is enough depends entirely on what one new customer is worth to you, which is the first thing we work out on the call.
Where else we work near Bradford.
The rest of Bradford.
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How far does a Bradford ad budget actually go?
Further than almost anywhere else nearby. Google was quoting £2.24 a click on web design terms in Bradford, against £16.65 in Leeds, with top-of-page bids of £2.05 to £5.63. The £750 monthly floor buys roughly 335 clicks here. For a local service business that is the difference between a test and a real campaign, and it is the strongest argument for paid search anywhere in our patch.
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Bradford has 1,600 web design searches a month. Why does that matter for ads?
Because it is the highest search volume of any city we track, higher than Leeds, and it sits alongside the cheapest clicks. Demand that size at that price is unusual. The complication is that the first page is held by long-established sites, so ranking for it is slow, which is precisely the situation paid search exists for.
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Is there any point bidding on 'ppc agency Bradford'?
No. Google reports too little volume on that phrase to give a figure at all, and we would rather show you the blank than sell against it. Bradford ad budgets should go on your service terms across the district, where the volume and the low click prices actually are.
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Who do you normally run ads for in Bradford?
Bradford enquiries are overwhelmingly local service businesses: clinics, trades, food and retail whose customers are searching within a few miles of them. Proximity is not one factor in this market, it is most of the market.
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Do you only work with Bradford businesses?
No. The studio is in Leeds, 20 min by car from Bradford. Unlike local organic rankings, where a Bradford address genuinely counts, the ad auction gives an agency no proximity advantage at all: targeting follows your customers, not our office.
Paid search that paid for itself.
Procon 24/7: £1.22M of revenue on £133,417 of ad spend, 9.1 times return, held across four and a half years rather than one good quarter. Their clicks cost less than the £2.24 Google quotes in Bradford, which is exactly why the maths has to be done per market rather than assumed.
Worth reading before you spend.
- PPC management in full The whole offer, fees, guarantee and how the account is run.
- SEO in Bradford The organic foundation the ads run on. The Bradford map pack holds 12 to 34 reviews.
- Web design in Bradford Where the Bradford search volume actually is.
- Why is my website not converting? The conversion faults that quietly waste an ad budget.
Find out if Bradford paid search would pay you back.
A free 30-minute audit. We pull the real search volume for your services around Bradford while you watch, and if it is not there we say so rather than selling you a campaign with nowhere to spend.
Flat fee, never a percentage. Your account, your card, your data.
