Procon 24/7
£1.22M of tracked revenue on £133,417 of ad spend. 9.1× blended return, four and a half years, still running.
- £1.22M TRACKED REVENUE
- 9.1× BLENDED ROAS
- 1,902 NEW CUSTOMERS
- 8,618 m³ CONCRETE SOLD
PPC agency Halifax. Probably not on this search.
Being straight with you before anything else: "ppc agency halifax" gets about 10 searches a month. For contrast, 720 people a month search for web design in Halifax. That does not make Google Ads wrong for you, it means this particular phrase is not where your customers are. The campaigns that work in Halifax target your service and your patch, and geographic targeting in Halifax has to follow the customer base rather than the office address. For a national manufacturer that means national or sector targeting; for local trades it means a tight radius across Calderdale, which consistently beats a loose West Yorkshire spread. A flat management fee plus a £750 minimum ad budget paid straight to Google, with conversion tracking verified before a penny goes out.
Replies from David, usually within one working day one 20-minute call and we do the rest price fixed in writing before anything starts
Before you spend anything
We check the page converts before we spend a penny.
Ads make a page that does not convert lose money faster, so we audit whether your pages convert before we spend, and fix the leak first if they do not, rather than pointing paid traffic at it. If you sell nationally, local Halifax rankings are close to worthless to you and we will not bill for chasing them. The flip side is that national organic in a competitive category is a longer and more expensive road than local work, and you should know that at the start rather than in month four.
In Halifax that ordering matters more than usual, because the organic terms with real volume here are your service terms rather than the agency ones.
Paid search in Halifax, without the conflicts.
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What paid search costs in Halifax
Geographic targeting in Halifax has to follow the customer base rather than the office address.
For a national manufacturer that means national or sector targeting; for local trades it means a tight radius across Calderdale, which consistently beats a loose West Yorkshire spread.
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The catch in Halifax, stated up front
The most common wasted budget we see in Halifax is a national manufacturer running a campaign targeted at its own postcode.
Correcting that geography usually matters far more than anything we do to the bids, and it means the account may need rebuilding rather than optimising.
Who this fits
Halifax businesses we run ads for.
Halifax splits in two and the split decides everything. Manufacturers and financial services firms here often sell nationally, while trades and retail sell locally. Establishing which one you are is the first job on the call, because the two need nearly opposite strategies.
Campaigns routinely target the wider West Yorkshire patch around Halifax, including Brighouse, Elland, Sowerby Bridge, Hebden Bridge, Todmorden, Ripponden, Illingworth and Northowram.
How the fee works
How Google Ads management works in Halifax.
A flat management fee, never a cut of your spend. Your ad budget goes straight to Google from your own card, with a £750 monthly minimum, and the account stays yours.
At the click prices Google was quoting for Halifax when we checked, the £750 monthly floor buys roughly 1042 clicks. Whether that is enough depends entirely on what one new customer is worth to you, which is the first thing we work out on the call.
Where else we work near Halifax.
The rest of Halifax.
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Is it true that Halifax clicks cost pennies?
Close to it. Google was quoting £0.72 a click on web design terms in Halifax when we checked, against £16.65 in Leeds. That is a twenty-three-fold difference for the same service in towns forty minutes apart, and it means the £750 monthly floor buys somewhere over a thousand clicks. Halifax is the cheapest market we track by a wide margin.
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If clicks are that cheap, what is the catch in Halifax?
Targeting the wrong geography, which is the most common wasted budget we see here. Halifax splits in two: manufacturers and financial services firms that sell nationally, and trades and retail that sell locally. A national manufacturer running a campaign pointed at its own postcode is the classic Halifax mistake, and correcting that geography usually matters far more than anything we do to the bids.
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Which Halifax businesses should not run ads?
Any business that has not worked out which half of Halifax it belongs to. Establishing whether you sell locally or nationally is the first job on the call, because the two need nearly opposite campaigns and getting it wrong wastes the whole budget rather than some of it. If you sell nationally, local Halifax targeting is close to worthless and we will not bill for it.
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Who do you normally run ads for in Halifax?
Halifax splits in two and the split decides everything. Manufacturers and financial services firms here often sell nationally, while trades and retail sell locally. Establishing which one you are is the first job on the call, because the two need nearly opposite strategies.
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Do you only work with Halifax businesses?
No. The studio is in Leeds, 40 min by car from Halifax. Unlike local organic rankings, where a Halifax address genuinely counts, the ad auction gives an agency no proximity advantage at all: targeting follows your customers, not our office.
Paid search that paid for itself.
Procon 24/7: £1.22M of revenue on £133,417 of ad spend, 9.1 times return, held across four and a half years rather than one good quarter. Their clicks cost less than the £0.72 Google quotes in Halifax, which is exactly why the maths has to be done per market rather than assumed.
Worth reading before you spend.
- PPC management in full The whole offer, fees, guarantee and how the account is run.
- SEO in Halifax The organic foundation the ads run on. The Halifax map pack holds 2 to 7 reviews.
- Web design in Halifax Where the Halifax search volume actually is.
- Why is my website not converting? The conversion faults that quietly waste an ad budget.
Find out if Halifax paid search would pay you back.
A free 30-minute audit. We pull the real search volume for your services around Halifax while you watch, and if it is not there we say so rather than selling you a campaign with nowhere to spend.
Flat fee, never a percentage. Your account, your card, your data.
