Birkinshaw Aesthetics
33,915 search impressions and a 7.55% homepage CTR for a CQC clinic that wasn't converting.
- 33,915 IMPRESSIONS
- 7.55% HOME CTR
- 159 CLICKS
- POS 1 AI OVERVIEW
Replies from David, usually within one working day
The map pack in Bradford is genuinely contested but not out of reach, which makes review generation and Google Business Profile work worth real effort here rather than a box to tick. We tell you which terms are realistically yours before you pay for any of it. Thirty days’ notice, no setup fee, no twelve-month lock-in.
Replies from David, usually within one working day one 20-minute call and we do the rest price fixed in writing before anything starts
S01
The site still has to convert the click once it arrives, but the visibility fight is a local one.
S02
That is a hard limit rather than a difficult one, and you should hear it on the first call rather than after three months of invoices.
S03
Ours leads on qualified enquiries and the searches that produced them, from Search Console and your own contact form. If the number does not move, the report says so.
The local picture
Bradford enquiries are overwhelmingly local service businesses: clinics, trades, food and retail whose customers are searching within a few miles of them. Proximity is not one factor in this market, it is most of the market.
We cover the wider West Yorkshire patch around Bradford, including Shipley, Bingley, Keighley, Ilkley, Baildon, Queensbury, Thornton and Idle.
Named clients with figures we can stand behind, rather than anonymous percentages.
33,915 search impressions and a 7.55% homepage CTR for a CQC clinic that wasn't converting.
What you get
Compete is the level most clients pick. Three-month initial term, then thirty days' notice. No setup fee, and you keep every asset if you leave.
If your premises sit outside the area your customers actually search from, no amount of on-page work fixes it, because the map pack is decided substantially on distance. That is a hard limit rather than a difficult one, and you should hear it on the first call rather than after three months of invoices.
It genuinely is, and it is the most surprising figure in the dataset: about 1,600 searches a month against Leeds at 1,000. Bradford is a large district with a dense base of local service businesses, and clicks here cost £2.24 against Leeds at £16.65. The catch is that the first page is held by long-established sites, so ranking for it takes time.
It is most of the market. For a clinic, a trade or a local retailer the three results at the top take the majority of the clicks, and they are decided by proximity, review profile and Google Business Profile completeness rather than by how well the website is written. The Bradford SEO pack held 12 to 34 reviews when we checked, which is reachable inside a year of steady review generation.
Then no amount of on-page work fixes it, because the map pack is decided substantially on distance. That is a hard limit rather than a difficult one, and you should hear it on the first call rather than after three months of invoices. We would look at whether your service terms across the district can carry the work instead.
The rest of Bradford.
A free 30-minute audit. We pull your Search Console live, name the terms you are closest to, and tell you honestly if an SEO retainer is even your best next spend.
No pitch. No proposal pad. No nurture spam.