Field notes. Published when true.
Long-form pieces on web craft, positioning, pricing, and the operating discipline behind ten-day builds. No content calendar.
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29 May 2026
Process
How long does it take to build a website?
A typical agency says six to twelve weeks. We say ten working days. Neither answer is a lie. They describe two completely different processes.
6 min read → -
29 May 2026
Pricing
How much does a website cost in the UK? (2026 honest breakdown)
Most agencies give you a range so wide it tells you nothing. Here are the actual pound figures, broken down by what you get, why prices vary, and where the money goes.
8 min read → -
29 May 2026
Strategy
Wix vs WordPress for a small business (2026): the honest call
We build on WordPress. We still tell some clients to use Wix. Here is the genuine comparison, including the cases where the cheaper option is the right one.
9 min read → -
18 May 2026
Positioning
Why we refuse 60% of inbound briefs
The work we say no to is more important than the work we say yes to. Here is the disqualification list, in public.
5 min read → -
08 May 2026
Pricing
How we price in pounds, not "from £X+"
"From £1,997+" is the most expensive phrase in the agency vocabulary. It costs you the buyer's trust before you ever quote.
4 min read → -
30 Apr 2026
Positioning
Anti-template positioning for service businesses
If a stranger can guess your sector from a 200ms thumbnail of your homepage, you are buying agency-template positioning. Here is how to stop.
5 min read → -
22 Apr 2026
Process
The 10-day build constraint
We ship websites in ten working days. The constraint is load-bearing — not a marketing claim. Here is what it changes about how the work happens.
6 min read → -
12 Apr 2026
Positioning
Why we don't pitch
Pitches are theatre. They are a tax on the people who are good at the work, levied to fund the people who are good at presenting it.
4 min read →
