Field notes. Published when true.
Long-form pieces on web craft, positioning, pricing, and the operating discipline behind ten-day builds. No content calendar.
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19 Jun 2026
Strategy
Do I need a website for my business? An honest answer (2026)
A straight answer to whether your business actually needs a website in 2026, when a Google Business Profile or social media is genuinely enough, and how to decide without wasting money either way.
8 min read → -
15 Jun 2026
Strategy
Do I need a website for my small business if I have social media?
Social media rents you an audience. A website is the one you own. Here is the honest case for why a small business needs both, and what happens when you rely on rented land alone.
8 min read → -
15 Jun 2026
Process
How long does it take to build a website? An honest 2026 timeline
A straight answer on how long a small business website really takes, what decides the timeline, why some builds drag for months, and how we ship a finished site in ten working days.
8 min read → -
15 Jun 2026
SEO
How to get your business to show up on Google search and maps
A clear, no-jargon guide to getting your business found on Google, from claiming your free Business Profile to the website work that wins the searches Maps alone cannot.
9 min read → -
15 Jun 2026
Strategy
Seven signs your business website needs a redesign
A redesign is not about fashion. It is about a site that has quietly stopped earning its keep. Here are the seven honest signs it is time, and how to tell a redesign from a rebuild.
8 min read → -
15 Jun 2026
Conversion
Why is my website not getting enquiries? The five real reasons
Traffic without enquiries is almost never a traffic problem. It is a conversion problem, and it comes down to five specific, fixable things. Here is how to find which one is costing you.
9 min read → -
15 Jun 2026
SEO
Why is my website not ranking on Google? The real reasons, and how to fix each one
A site that does not rank is almost always failing one of seven specific tests. Here is how to find which one, in plain English, and exactly what to do about it.
10 min read → -
06 Jun 2026
Pricing
How much does a website cost in the UK? An honest 2026 breakdown
What a website really costs in the UK in 2026, from DIY builders to agencies, where the money actually goes, why "from £X" pricing is a trap, and how to tell what your business should pay.
9 min read → -
06 Jun 2026
Strategy
How to build a small business website that wins work (2026)
A practical, no-jargon guide to building a small business website that actually brings in customers, what it must include, the order to do it in, and how to decide between doing it yourself and hiring.
10 min read → -
06 Jun 2026
Strategy
Wix vs WordPress for a small business: the honest comparison (2026)
When a DIY website builder is genuinely the right call, when WordPress wins, and why the real decision for most small businesses is not Wix or WordPress at all. An honest comparison with no affiliate axe to grind.
9 min read → -
29 May 2026
Strategy
Website design for tradesmen: what actually wins work (2026)
Most trade websites are a brochure nobody reads or a rented directory listing. Here is what a tradesman's website is actually for, what it must include, and six real trade sites we built to prove the point.
8 min read → -
18 May 2026
Positioning
Why we refuse 60% of inbound briefs
The work we say no to is more important than the work we say yes to. Here is the disqualification list, in public.
5 min read → -
08 May 2026
Pricing
How we price in pounds, not "from £X+"
"From £1,997+" is the most expensive phrase in the agency vocabulary. It costs you the buyer's trust before you ever quote.
4 min read → -
30 Apr 2026
Positioning
Anti-template positioning for service businesses
If a stranger can guess your sector from a 200ms thumbnail of your homepage, you are buying agency-template positioning. Here is how to stop.
5 min read → -
22 Apr 2026
Process
The 10-day build constraint
We ship websites in ten working days. The constraint is load-bearing — not a marketing claim. Here is what it changes about how the work happens.
6 min read → -
12 Apr 2026
Positioning
Why we don't pitch
Pitches are theatre. They are a tax on the people who are good at the work, levied to fund the people who are good at presenting it.
4 min read →
Brief a build.
30-minute call. No pitch.
