How much does a website redesign cost in the UK? What agencies publish and what changes the price

In shortPublished UK website redesign prices run from £199 to well over £8,000 for the same job title. Here is what the ranges mean, what drives the gap, and the questions that make a quote comparable.

A website redesign for a UK small business is advertised anywhere from £199 to over £8,000, and both ends can be honest, because they are selling different amounts of work. For a brochure-style site of up to about ten pages, the published agency ranges I checked sit mostly between £1,500 and £8,000. The right figure for you depends on four things: how many pages, who writes the words, whether your search rankings are protected, and what you get after launch.

I'm David, and I run Lucent Digital Studio in Leeds. Lucent does website redesign, so I have an interest in this question, and I have tried to make the comparison fair. Every figure below comes from a page I fetched on 19 October 2026 and names its source. These are agencies' own marketing pages, not independent surveys, so read them as asking prices, not market averages.

A website redesign here means a new design and new copy for a site that stays on the same domain, usually with the structure rebuilt to match what customers search for. Moving to a different platform as well is a migration, which is priced and managed differently.

Key Takeaways

• Published prices for a small business redesign vary by more than a factor of ten, because the scope varies by that much.
• The cheapest offers are template swaps with your content poured in. That is a legitimate product, but not the same one as a rebuild around enquiries.
• Protecting the pages that already earn traffic is the part most often left out of a cheap quote.
• Compare quotes by listing what each one includes, who owns the site and what the monthly covers, not by the headline figure.

What do UK agencies publish for a website redesign?

The table sets out what four agencies print on their own redesign pages, with the scope they attach to each figure. I have used each page's wording for the band that matches a small business.

Two things stand out. First, the Michael Bell and Fulminous pages publish the same band with near-identical scope wording, so they should not be counted as two independent opinions. Second, none of these pages says what the average customer actually paid. They state what the agency expects to charge.

At the other end, Harris Digital Web Design offers a redesign for "as little as £199", and Dot it Media lists "website redesign from £999". Those are headline "from" prices, so check what is included at that figure before comparing it with the ranges above.

Why is the spread so wide?

Five things change the price more than anything else.

1. Page count and page type. Ten simple pages are not the same job as ten pages with booking, quote calculators or product catalogues. Ecommerce redesigns appear at much higher bands on every page above.
2. Who writes the content. Pouring your existing words into a new template is cheap. Researching your customers and rewriting every page is the expensive part of a good redesign, and it is usually what moves enquiries.
3. Search protection. Mapping every existing address to its new one, setting up permanent redirects, and checking what already earns traffic takes time. Google's guidance on site moves tells site owners to map old URLs to new ones and to test the redirects. A quote that does not mention it is probably not doing it.
4. Custom design versus template. A bespoke design costs more than a customised template. A template is not wrong, but your site then looks like everyone else's.
5. What happens after launch. Hosting, security, updates, content changes and support are either inside the price, in a monthly fee, or sold separately. Two quotes with the same headline can differ by hundreds of pounds a year here.

What is usually missing from a cheap quote?

When a redesign quote looks low, check whether it covers:

• Copywriting, or only "your content, as supplied".
• Redirects for every old address that changes.
• Photography, or only stock images.
• Mobile testing on real devices.
• Tracking, so you can see calls and form submissions afterwards.
• Hosting, backups and security after launch.
• Who owns the site, the domain and the design when you stop paying.

None of these is a trick. They are the places where a low price is paid for with extra costs later.

Is a redesign cheaper than a new website?

Not as a rule. A redesign has a job a new build does not: keeping what already works. That means a list of pages and searches that earn visitors today, a redirect map and a check after launch. It saves money when the structure, copy and photographs are staying, and costs more when everything has to be replaced anyway. If you are not sure which side you are on, read the seven signs your website needs a redesign before asking for quotes.

For new builds rather than redesigns, how much a website costs in the UK covers the other side of the question.

How can you make quotes comparable?

Send the same short brief to every provider and ask for the answers in writing:

1. How many pages are included, and what are they?
2. Who writes the copy, and is it included?
3. How will existing rankings be protected, and which pages will be redirected?
4. What is the launch date, and what could delay it?
5. What does the monthly or annual fee cover after launch?
6. Who owns the finished site, domain and files, and from when?
7. What happens if I want to leave?

The website redesign checklist gives the ordered plan for the project itself, and the website brief template is a good starting document.

What does Lucent charge?

Lucent does not publish a price. A redesign is quoted as a launch fee plus a monthly figure, in writing, before you sign, and the monthly covers hosting, security, backups and content changes. The launch fee is waived if you commit for twelve months, and there is no minimum term on the flexible route. I give the number on a free 30-minute audit call after looking at your live site, because the right figure depends on the job and I would rather quote what the work needs than a range that fits nobody. If a refresh would do the job, I will say so.

If you are changing platform as well, for example from Wix to WordPress, that is a different job covered on the website migration page, and the website redesign page sets out what a redesign with Lucent covers and how it runs.

Next step

List your pages, note which ones bring visitors or enquiries today, and write down what you want the new site to do. Then book a free redesign audit and I will tell you whether you need a full redesign or a refresh, and what each would involve.

David DomingosFounder of Lucent Digital Studio. Runs the design, build, SEO and Google Ads work himself, from Leeds.

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