For businesses that want to look the part.
Brand identity built around how your clients think. Logo, colour palette, typography, and voice guide — included in every Lucent build at £1,497 or £2,997. Not a separate retainer. Done inside ten days.
Built for ROI. not just looks.
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Retail · Greengrocer & Deli · 2026
Andrews of Holmfirth
Heritage greengrocer online in 10 working days, orders inside week one.
- 10 DAYS BUILD
- 90+ LIGHTHOUSE
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Trades · Scaffolding · 2026
Dunnrite Scaffolding
A four-year-old scaffolding firm out of an unresponsive site and into a 7-page conversion engine in 10 days.
- 10 DAYS BUILD
- 7 PAGES
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Healthcare · Aesthetics Clinic · 2026
Birkinshaw Aesthetics
33,915 search impressions and a 7.55% homepage CTR for a CQC clinic that wasn't converting.
- 33,915 IMPRESSIONS
- 7.55% HOME CTR
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Concrete Supplier · Yorkshire & North West · 2025
Procon 24/7
£207,321 revenue on £24,609 ad spend. 8.4× ROAS. 37% lift in quote requests inside two weeks of launch.
- 1.97M IMPRESSIONS
- 5.61K ORGANIC CLICKS
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Highways Electrical & ITS · National Highways Network · 2026
Highways Technology Specialists
A HERS-accredited highways contractor with a site that says exactly what they do, and nothing they don't.
- 4 DISCIPLINES
- 4 DEPOTS
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Civil Engineering · Highways & Public Realm · Yorkshire · 2026
Civcon Civil Engineering
A civil engineering contractor for Leeds, Bradford and Yorkshire Water, given a site that holds its weight in a tier-one tender.
- 8 SERVICES
- 7 FRAMEWORK CLIENTS
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Roofing · Domestic & Commercial · Leeds · 2026
ProMax Roofing
Fifteen years of roofing, fourteen services and 100+ Leeds-area locations, in a site built to be found and understood.
- 14 SERVICES
- 100+ LOCAL AREAS
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Brand + site. One fixed price.
Get Ahead is the package where the full brand system lives: logo, palette, typography, voice guide, and a 10-page site that makes all of it work together. One brief. One principal. Ten working days.
- 01 Full brand identity (logo, palette, typography, voice) included
- 02 10-page WordPress + Bricks site included
- 03 Conversion-focused copy across every page included
- 04 Dedicated conversion landing page included
- 05 On-page SEO + schema + 3-month monitoring included
- 06 Lighthouse 90+ build guaranteed
- 07 60-day post-launch support included
- 08 Loom handover + printed cheat-sheet included
Voices
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“Within two weeks of launching the new site, we saw a 37% increase in quote requests. The design isn't just modern, it's built to convert.”
David Grayshon Director · Procon 24/7 -
“We didn't think a website could feel like us — but this does. Our regulars kept saying it looks exactly like Andrews.”
Johnny Hunt Owner · Andrews of Holmfirth -
“We'd tried to sort the website ourselves a few times and never got anywhere. Lucent came in, understood the business immediately, and delivered something we're genuinely proud of.”
Jonathon Sowray Director · Dunnrite Scaffolding -
“I finally feel confident sending clients to my website.”
Founder & Lead Nurse Birkinshaw Aesthetics -
“Really happy with the website. It shows exactly what we do as a business and what we specialise in. Clean and to the point.”
Mike Leadbetter Operations Director · HTS -
“The website showcases the history of Civcon. When we're tendering for a ducting or surfacing job, clients can go on and see where we've done it before. It shows our expertise, it's clean and simple to navigate, and it's as strong, if not stronger, than a capability statement.”
Adam McCormick Civcon Civil Engineering -
“My chartered accountant recommended David to me. The first time we got on the phone he said that because I'd come through a referral, he was putting someone's word on the line, and whatever happened he wanted me to be the most satisfied client he had, because he wasn't going to let that referral down.”
Paul Hughes Director · ProMax Roofing
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How much does brand identity design cost in the UK?
Brand identity at Lucent is included in both build packages. Get Found (£1,497) includes a brand foundation: logo, colour palette, typography, and voice guide. Get Ahead (£2,997) includes a full brand identity system. There is no separate branding retainer — it's part of the build, fixed in pounds, quoted before signature.
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How long does brand identity design take?
Brand foundation (Get Found) is delivered within the 10-day build. Full brand identity (Get Ahead) ships within 14 working days from kickoff. We do not run 6-week discovery processes. The brief is completed in a 30-minute call; brand work starts within 48 hours of kickoff.
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How many rounds of revisions are included?
One structured revision round is built into every brand engagement. You see the complete concept — not a direction vote or a mood board — and give a single consolidated response. This structure avoids endless loops and keeps the timeline. Additional revision rounds are quoted at £150/hour before starting.
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Will the brand work translate to SEO and Google visibility?
Brand consistency improves click-through rates from organic search — a consistent name, logo, and tone across Google Business Profile, website, and social signals send stronger local authority signals. Get Ahead includes three months of SEO monitoring to track this directly.
- → Still curious? Let's talk
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Do you do branding only, without a website build?
Brand identity is paired with a website build in every Lucent engagement. We don't do brand-only or logo-only work — the brand needs to live somewhere that earns. If you need a standalone brand refresh, we refer to specialist branding studios. Our model is brand + web, fixed price, ten days.
Brief a brand.
30 minutes. We confirm the brief, show you three comparable brand references, and quote in pounds. No proposal. No moodboard process.
