How we price in pounds, not "from £X+"

There is an unwritten rule in UK web design that you are not allowed to put your prices on your website. You can hint. You can put “from £X+”. You can promise a “tailored quote”. You cannot put a number on the page.

We broke the rule on day one. Our three packages are priced in pounds — £1,497, £2,997, £497 a month — and the prices are the prices. There is no “from”, no ”+”, no asterisk linking to a phone call.

This is not radical pricing transparency. It is a refusal to participate in a sales theatre that is bad for everybody involved.

What “from £X+” actually means

“From £X+” means the agency has set the lowest possible number they can imagine charging for the simplest possible version of the work, and is using it as bait to get you on a call. The actual price will be 2–6× higher. You will only find out the real price after the discovery call, the requirements gathering, the proposal, the revisions, and the “scope discussion”.

Every step in that process is engineered to make it harder for you to walk away. The agency wants the price reveal to happen as late as possible, because by that point you have invested hours of your own time, your team’s time, and your goodwill. Walking away feels expensive.

This is a sales tactic. It is borrowed from car dealerships and timeshare presentations. It works because most people, once they have invested an evening writing a brief, will accept a higher price rather than start the process over.

What fixed pricing forces

When you put a price on the website, three things happen.

You lose the buyers who were never going to pay it. This is the point. If your packages start at £1,497 and someone has £400 to spend, both of you save a week.

You build the price into the product. A fixed-price agency cannot ship a custom proposal for every client. So we don’t. Three packages, defined deliverables, in pounds. The product fits the price; the price fits the product.

You let the buyer evaluate you on the merits. A buyer who sees “£2,997 · 14 days” can compare it to two other quotes from your competitors and make a real decision in 30 seconds. A buyer who sees “from £X+ · custom quote” has to spend three hours on calls to get the same data. The first buyer becomes a customer. The second buyer becomes someone who quietly drops out of the funnel.

What’s actually in our prices

Get Found, £1,497: A 5-page WordPress + Bricks site, brand foundation (logo, palette, type system), conversion-focused copy, on-page SEO, Google Business Profile setup, Lighthouse 90+ build, 30-day post-launch support. Ships in 10 working days from kickoff.

Get Ahead, £2,997: A 10-page site, full brand identity, dedicated conversion landing page, 3 months of SEO monitoring, full copy suite, Lighthouse 90+, 60-day support. Ships in 14 working days.

Stay Ahead, £497 a month: Two hours of site updates monthly, one written blog post, monthly performance report, ongoing SEO monitoring, priority support line. 3-month minimum. Only available on sites we built.

These are not “from” prices. They are the prices.

What we don’t price publicly

We don’t price the things that genuinely vary by client — custom integrations, multi-store WooCommerce, large content migrations. For those we quote in pounds, in writing, before any contract is signed. There is still no “from £X+” — there is a real number, agreed before you sign.

The principle is the same: price reveal happens before the buyer has invested an hour of their time, not after.

Why most agencies won’t copy this

Because the “from £X+” model is more profitable per close. It hides higher prices, defers the conversation, and exploits sunk-cost dynamics in the sales funnel. It is a high-margin tactic that depends on the buyer being a less-experienced negotiator than the seller.

If you have ever sat across from an agency salesperson at the end of a “discovery” process and felt like you were being upsold, you know the dynamic. We don’t want that conversation. So we removed the part of the process that produces it.

Three numbers. On the homepage. In pounds.