Cookie policy.

What a cookie is

A cookie is a small text file your browser stores when you visit a website. We use the minimum number of cookies we need to make the site work and to understand which pages help visitors — and we ask for your consent before we set anything that isn't strictly necessary, in line with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

Cookies we set

Strictly necessary (always on)

• lucent-cookie-consent — remembers your consent choice for 12 months so we don't show the banner on every visit.
• quote_dismissed — set to 1 for 30 days if you close the floating quote modal, so it doesn't pester you on every page.
• An anonymous session cookie set by our hosting layer (Vercel) to balance traffic. No personal data.

Analytics (only with consent)

• Google Analytics 4 (GA4) cookies (_ga, _ga_*) — aggregate page-view counts so we know which work pages convert. No advertising identifiers stored. We don't send personal data to GA4.
• Google Ads conversion cookies (_gcl_*) — measure whether a paid-ad click eventually led to a quote or audit booking. Set only if you arrive from a Google Ads campaign.

Third-party marketing

None. We don't set Facebook, LinkedIn, X, TikTok, or any other social-platform tracking pixel. We don't run remarketing tags. We don't share visitor data with any third party for advertising.

How to opt out

You can change your choice at any time:

• On this site: open your browser's developer tools, run localStorage.removeItem('lucent-cookie-consent') and reload — the consent banner will re-appear. (We're shipping a one-click "Cookie settings" button in the footer soon.)
• In your browser: Chrome, Safari, Firefox, and Edge all let you block or delete cookies for a specific site. Search "cookie settings" in your browser's help.
• Browser-wide GA4 opt-out: install Google's official GA opt-out add-on.

If you don't consent

The site works exactly the same way. You can browse, submit a quote, send a contact enquiry, and book a call. We just don't measure aggregate visit patterns or attribute ad-spend.

Questions

Email hello@lucentdigital.co.uk or message David direct on WhatsApp (07511 184265). See also our Privacy Policy.