--- title: "Unique Support Solutions study | Lucent Digital Studio" description: "A supported-living provider whose site had to reassure a family and satisfy a commissioner at once. Person-led care, written for two readers at once." canonical: https://lucentdigital.co.uk/work/unique-support-solutions --- 1. [Home](https://lucentdigital.co.uk/) 2. [Work](https://lucentdigital.co.uk/work) 3. Unique Support Solutions ![Unique Support Solutions logo](https://lucentdigital.co.uk/wall/brands/uss.png) Client # Unique Support Solutions A supported-living website that speaks to families and commissioners in the same breath. [Get your free website review](https://lucentdigital.co.uk/website-review) [See more work](https://lucentdigital.co.uk/work) - Live in ten working days of brief lock, or the second half of the invoice waits - One 20-minute call, we do the rest - Price fixed in writing before anything starts Trusted by Procon 24/7, Headingley Roofing, Birkinshaw Aesthetics, Andrews of Holmfirth, Dunnrite Scaffolding, Unique Support Solutions, ProMax Roofing, Liv's Lounge, Pontefract Padel ![Unique Support Solutions website, homepage](https://lucentdigital.co.uk/work/unique-support-solutions.webp) Unique Support Solutions ## The brand, kept intact. The identity the site was built on: their mark, their colours and their type, used the same way on every page. ![Unique Support Solutions logo](https://lucentdigital.co.uk/wall/brands/uss.png) Display · Poppins Aa Person-led support designed around you. Body · Poppins - **Support teal** #00668C - **Raspberry** #CC3366 - **Navy** #324A6D - **Sky** #D4EAF7 - **Slate** #313D44 In use Get a quote Call now Unique Support Solutions Project file ## Unique Support Solutions Turnaround **Full build, sector research included** **CARE & SUPPORT** Sector **2 AUDIENCES** Audience **24/7** Available **338** Organic Visits ### What was in scope 1. 01 Website design 2. 02 Sector research & strategy 3. 03 Content for two audiences 01 ### The brief Unique Support Solutions provides person-led care for people with learning disabilities, mental health conditions, and complex needs. The site had to work for two very different readers at once: a family making an emotional decision, and a local-authority commissioner checking credentials. 02 ### The challenge Most care-sector websites pick one audience and lose the other. Unique Support Solutions needed a site that could do two jobs on one page: reassure a family making one of the hardest decisions they will make, and satisfy a local-authority commissioner auditing credentials against a checklist. 03 ### Our approach David researched the supported-living sector before writing any copy, then built the site around both readers rather than picking a side: warm, plain-English framing for families, and clear credentialing and compliance signals for commissioners. No template, no filler. ## Decisions, and what they beat What was chosen, what it replaced, and why. Each one is a call we would make again. 1. Decision 1 **Warm for the family first, credible for the commissioner second** Credentials and compliance up front the family is the one who picks up the phone 2. Decision 2 **A contact form of three fields: name, one way to reach you, message** A full referral form this visitor is often having their worst month 3. Decision 3 **Leave photography as marked placeholders until real team photos exist** Stock photography it is the one thing every provider in the sector already has 4. Decision 4 **Every sentence has to say something only this provider could say** The sector's vocabulary 'holistic', 'committed', 'passionate team' fit any provider > As director of a supported living provider, I needed a website that worked for two very different audiences: families making an emotional decision and local authority commissioners checking our credentials. David at Lucent got this immediately. He researched our sector before writing a single word, asked better questions than agencies three times his size, and delivered a website that does exactly the job we briefed. Straightforward to deal with, fast to respond, and honest about what we did and didn't need. If you're looking for web design in Leeds from someone who genuinely thinks about your business rather than pushing a template, I'd recommend David without hesitation. **Neil Gallagher** Director, Unique Support Solutions* ### What we'd do differently We designed the trust strip and the team section before the facts that fill them existed, so the build finished ahead of the content and the placeholders outlived the launch. The list of what a client has to supply (team photographs, the registration number, one testimonial) is now collected before the layout that depends on it, not after. *Illustration: Wireframe turning into a finished website design* *Illustration: wireframe to finished design, the order every build follows.* - Live in ten working days - Fixed price, in writing, before anything starts - One person accountable - Replies within one working day - Your account, your card, your site - Leeds, working UK-wide ## Three more, in full. Every build on this site has its own page with the same figures, the same decisions and the same client's words. **[Liv's Lounge](https://lucentdigital.co.uk/work/livs-lounge)**: ![Liv's Lounge website](https://lucentdigital.co.uk/work/livs-lounge.webp) TRAVEL & LIFESTYLE COVERS LEEDS, UK Lifestyle · Personal Blog 2025 **[Headingley Roofing](https://lucentdigital.co.uk/work/headingley-roofing)**: ![Headingley Roofing website](https://lucentdigital.co.uk/work/headingley-roofing.webp) Trades · Roofing 2026 **[Andrews of Holmfirth](https://lucentdigital.co.uk/work/andrews-of-holmfirth)**: ![Andrews of Holmfirth website](https://lucentdigital.co.uk/work/andrews-of-holmfirth.webp) Retail · Greengrocer & Deli 2026 ## Brief a build like Unique Support Solutions. 30-minute call. We confirm fit, then send a one-page agreement. [Get your free website review](https://lucentdigital.co.uk/website-review) [Or book the free audit](https://lucentdigital.co.uk/contact) [07511 184265](tel:07511184265)