--- title: "Headingley Roofing: live in 4 days | Lucent Digital Studio" description: "A Leeds roofer's site built and live in four days instead of ten: 149 pages, 136 towns covered, 100 for SEO and accessibility, and a 1.7s mobile LCP." canonical: https://lucentdigital.co.uk/work/headingley-roofing --- 1. [Home](https://lucentdigital.co.uk/) 2. [Work](https://lucentdigital.co.uk/work) 3. Headingley Roofing HEADINGLEY **ROOFING** Leeds Client # Headingley Roofing A 149-page roofing site live in four days, not the usual ten. [Get your free website review](https://lucentdigital.co.uk/website-review) [See more work](https://lucentdigital.co.uk/work) - Live in ten working days of brief lock, or the second half of the invoice waits - One 20-minute call, we do the rest - Price fixed in writing before anything starts Trusted by Procon 24/7, Headingley Roofing, Birkinshaw Aesthetics, Andrews of Holmfirth, Dunnrite Scaffolding, Unique Support Solutions, ProMax Roofing, Liv's Lounge, Pontefract Padel ![Headingley Roofing website, homepage](https://lucentdigital.co.uk/work/headingley-roofing.webp) [Live now **headingleyroofing.co.uk** Visit the site](https://www.headingleyroofing.co.uk) Headingley Roofing ## The brand, kept intact. The identity the site was built on: their mark, their colours and their type, used the same way on every page. HEADINGLEY **ROOFING** Leeds Display · Archivo Black Aa The Leeds roofer who turns up himself. Body · Manrope - **Roof red** #D0271D - **Red deep** #A71D15 - **Ink** #17191C - **Paper** #F3F4F6 - **Grey 200** #D9DDE2 In use Get a quote Call now Headingley Roofing Project file ## Headingley Roofing Turnaround **4 days, brief to launch** **4 DAYS** Build **149** Pages Live **136** Towns Covered **1.7s** Mobile Lcp ### What was in scope 1. 01 Astro static build 2. 02 Service and area page architecture 3. 03 Local SEO + schema 4. 04 Google Business Profile setup 5. 05 Core Web Vitals work 01 ### The brief Paul Hughes spent fifteen years on Leeds roofs before going out under his own name. A new trading name has no reputation and no rankings, and the work starts arriving before either one is built, so the site had to be up before the first month of trading rather than after it. 02 ### The challenge Ten working days is our standard, and ten working days would have put this site live after Paul's first month of trading rather than before it. A sole trader starting out has the opposite of a marketing budget and the opposite of time: the site is the first thing a customer checks and the last thing he has room to think about. 03 ### Our approach The pages are generated from data rather than hand-built, so one service and one town are each a row rather than a file, which is what put 149 pages live in the time a ten-page site usually takes. The rest of the four days went where it shows: real content per page rather than a swapped town name, the Google Business Profile set up and verified alongside the site rather than afterwards, and the performance work done during the build instead of being left as a job for later. ## Decisions, and what they beat What was chosen, what it replaced, and why. Each one is a call we would make again. 1. Decision 1 **Name the ten services the way a customer says them, trade terms as chips underneath** The installer's own list seven of thirteen return zero Leeds search volume 2. Decision 2 **Cover 137 places, Leeds plus about fifteen miles** A county-wide list 94 such pages on a comparable site earn two visits a month 3. Decision 3 **Generate every page from data, one service and one town per row** Hand-built pages 149 of them inside four days is not typing 4. Decision 4 **Ship the schema with no address and no rating on it** A plausible address and star rating a fabricated citation has to be un-cited everywhere ### What we'd do differently The 136 area pages are a coverage layer, and a coverage layer earns close to nothing on its own: on a comparable Leeds roofer, 94 of them across a year returned about two visits a month between them, because every search that matters returns a map pack above the organic results. We would spend that share of the build on the Google Business Profile and the first ten reviews instead, and add an area page only where there is a job on that street to put on it. *Illustration: Wireframe turning into a finished website design* *Illustration: wireframe to finished design, the order every build follows.* - Live in ten working days - Fixed price, in writing, before anything starts - One person accountable - Replies within one working day - Your account, your card, your site - Leeds, working UK-wide ## Three more, in full. Every build on this site has its own page with the same figures, the same decisions and the same client's words. **[Andrews of Holmfirth](https://lucentdigital.co.uk/work/andrews-of-holmfirth)**: ![Andrews of Holmfirth website](https://lucentdigital.co.uk/work/andrews-of-holmfirth.webp) 2 WEEKS BUILD +357% Retail · Greengrocer & Deli 2026 **[Dunnrite Scaffolding](https://lucentdigital.co.uk/work/dunnrite-scaffolding)**: ![Dunnrite Scaffolding website](https://lucentdigital.co.uk/work/dunnrite-scaffolding.webp) Trades · Scaffolding 2026 **[Birkinshaw Aesthetics](https://lucentdigital.co.uk/work/birkinshaw-aesthetics)**: ![Birkinshaw Aesthetics website](https://lucentdigital.co.uk/work/birkinshaw-aesthetics.webp) Healthcare · Aesthetics Clinic 2026 ## Brief a build like Headingley Roofing. 30-minute call. We confirm fit, then send a one-page agreement. [Get your free website review](https://lucentdigital.co.uk/website-review) [Or book the free audit](https://lucentdigital.co.uk/contact) [07511 184265](tel:07511184265)