--- title: "Dunnrite Scaffolding case study | Lucent Digital Studio" description: "A Leeds scaffolding firm off an unresponsive site and onto a seven-page conversion engine in two weeks, built around how trades buyers actually decide." canonical: https://lucentdigital.co.uk/work/dunnrite-scaffolding --- 1. [Home](https://lucentdigital.co.uk/) 2. [Work](https://lucentdigital.co.uk/work) 3. Dunnrite Scaffolding ![Dunnrite Scaffolding logo](https://lucentdigital.co.uk/wall/brands/dunnrite.png) Client # Dunnrite Scaffolding A four-year-old scaffolding firm out of an unresponsive site and into a 7-page conversion engine in 2 weeks. [Get your free website review](https://lucentdigital.co.uk/website-review) [See more work](https://lucentdigital.co.uk/work) - Live in ten working days of brief lock, or the second half of the invoice waits - One 20-minute call, we do the rest - Price fixed in writing before anything starts Trusted by Procon 24/7, Headingley Roofing, Birkinshaw Aesthetics, Andrews of Holmfirth, Dunnrite Scaffolding, Unique Support Solutions, ProMax Roofing, Liv's Lounge, Pontefract Padel ![Dunnrite Scaffolding website, homepage](https://lucentdigital.co.uk/work/dunnrite-scaffolding.webp) [Live now **dunnritescaffolding.com** Visit the site](https://dunnritescaffolding.com) Dunnrite Scaffolding ## The brand, kept intact. The identity the site was built on: their mark, their colours and their type, used the same way on every page. ![Dunnrite Scaffolding logo](https://lucentdigital.co.uk/wall/brands/dunnrite.png) Display · Barlow Condensed Aa Safe, reliable scaffolding. Done right. Body · Barlow · IBM Plex Mono - **Dunnrite blue** #0030A0 - **Blue deep** #001749 - **Safety yellow** #FFF200 - **Navy** #0B0F1A - **Surface** #F5F6F8 In use Get a quote Call now Dunnrite Scaffolding Project file ## Dunnrite Scaffolding Turnaround **2 weeks, brief to launch** **2 WEEKS** Build **+63%** Search Growth **100%** Mobile **CISRS · CHAS · NASC** Accreds ### What was in scope 1. 01 7-page site redesign 2. 02 Trades-sector copy 3. 03 Brand-led UI system 4. 04 Mobile-first engineering 5. 05 WordPress + Bricks build 01 ### The brief Strong credentials, weak digital. Outdated, non-responsive site that failed to communicate services or generate enquiries. Rebuilt around the trades buyer's actual decision path. 02 ### The challenge Four years in business, full accreditations (CISRS, CHAS, NASC), zero safety incidents. None of it visible online. The existing site failed to load on mobile, failed to communicate any of the credentials, and asked the visitor to download a PDF to enquire. Enquiries had dropped to near-zero. 03 ### Our approach We led with the accreditations on every page (header, footer, dedicated Safety page), wrote conversion-focused copy that named the actual decisions a buyer makes (commercial vs domestic, height, duration), and shipped a one-tap call CTA above the fold on mobile. Build was seven pages, all engineered mobile-first. ## Decisions, and what they beat What was chosen, what it replaced, and why. Each one is a call we would make again. 1. Decision 1 **Split commercial / domestic into separate paths** Unified services page buyers behave differently 2. Decision 2 **Accreditations in header on every page** Buried on About page they ARE the differentiator 3. Decision 5 **One-tap call as primary mobile CTA** Contact form first trades buyers call, they don't form-fill 4. Decision 8 **Safety dedicated page with incident record** Single Safety paragraph does not earn the trust > We'd tried to sort the website ourselves a few times and never got anywhere. Lucent came in, understood the business immediately, and delivered something we're genuinely proud of. **Jonathon Sowray** Director, Dunnrite Scaffolding* ### What we'd do differently We would build the Safety page first next time. It became the highest-engagement page within a fortnight; we under-prioritised it during build. *Illustration: Wireframe turning into a finished website design* *Illustration: wireframe to finished design, the order every build follows.* - Live in ten working days - Fixed price, in writing, before anything starts - One person accountable - Replies within one working day - Your account, your card, your site - Leeds, working UK-wide ## Three more, in full. Every build on this site has its own page with the same figures, the same decisions and the same client's words. **[Birkinshaw Aesthetics](https://lucentdigital.co.uk/work/birkinshaw-aesthetics)**: ![Birkinshaw Aesthetics website](https://lucentdigital.co.uk/work/birkinshaw-aesthetics.webp) IMPRESSIONS HOME CTR 159 Healthcare · Aesthetics Clinic 2026 **[Procon 24/7](https://lucentdigital.co.uk/work/procon-247)**: ![Procon 24/7 website](https://lucentdigital.co.uk/work/procon247.webp) Concrete Supplier · Yorkshire & North West 2026 **[ProMax Roofing](https://lucentdigital.co.uk/work/promax-roofing)**: ![ProMax Roofing website](https://lucentdigital.co.uk/work/promax-roofing.webp) Roofing · Domestic & Commercial · Leeds 2026 ## Brief a build like Dunnrite Scaffolding. 30-minute call. We confirm fit, then send a one-page agreement. [Get your free website review](https://lucentdigital.co.uk/website-review) [Or book the free audit](https://lucentdigital.co.uk/contact) [07511 184265](tel:07511184265)