---
title: "Andrews of Holmfirth: shop online | Lucent Digital Studio"
description: "How a 50-year Holmfirth greengrocer got a WooCommerce shop that still looks like the shop. Two-week build, Lighthouse 90+, orders inside week one."
canonical: https://lucentdigital.co.uk/work/andrews-of-holmfirth
---

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3. Andrews of Holmfirth

**Andrews** of Holmfirth Client

# Andrews of Holmfirth

Heritage greengrocer online in 2 weeks, orders inside week one.

[Get your free website review](https://lucentdigital.co.uk/website-review) [See more work](https://lucentdigital.co.uk/work)

- Live in ten working days of brief lock, or the second half of the invoice waits
- One 20-minute call, we do the rest
- Price fixed in writing before anything starts

Trusted by

Procon 24/7, Headingley Roofing, Birkinshaw Aesthetics, Andrews of Holmfirth, Dunnrite Scaffolding, Unique Support Solutions, ProMax Roofing, Liv's Lounge, Pontefract Padel

![Andrews of Holmfirth website, homepage](https://lucentdigital.co.uk/work/andrews-of-holmfirth.webp)

Andrews of Holmfirth

## The brand, kept intact.

The identity the site was built on: their mark, their colours and their type, used the same way on every page.

**Andrews** of Holmfirth

Display · Balford

Aa

Two generations. Over half a century on the same high street.

Body · Inter

- **Green deep** #1B3A2D
- **Green mid** #2D5A42
- **Gold** #C8963E
- **Cream** #F5F0E8
- **Footer green** #0F2419

In use

Get a quote Call now

Andrews of Holmfirth

Project file

## Andrews of Holmfirth

Turnaround **2 weeks, brief to launch**

**2 WEEKS** Build

**+357%** Search Growth

**100%** Mobile

**WEEK 1** First Orders

### What was in scope

1. 01 WooCommerce + Bricks build
2. 02 Brand identity
3. 03 Local SEO + schema
4. 04 Core Web Vitals work
5. 05 Handover + training

01

### The brief

A 50-year family-run greengrocer needed to compete with digital retailers while keeping the warm, local brand intact. We built the e-commerce platform and the brand around it.

02

### The challenge

Andrews of Holmfirth has been trading for over fifty years. The bricks-and-mortar trust did not transfer online: the existing site looked nothing like the shop, did not take orders, and was costing them every younger buyer in the town. The brief had to add an e-commerce engine without losing the heritage voice: a balance most heritage brands get badly wrong.

03

### Our approach

We anchored the brand on three colours pulled directly from the shop signage, photographed product in-shop instead of stock, and built the WooCommerce flow around their actual ordering pattern (collection by default, delivery optional). Local-SEO schema, product schema, and a Lighthouse-90+ baseline shipped from day one. Training was a single Loom video and a print-out for the till.

## Decisions, and what they beat

What was chosen, what it replaced, and why. Each one is a call we would make again.

1. Decision 1
  **Use WooCommerce on Bricks Builder** Shopify fees + voice mismatch
2. Decision 2
  **Collection by default, delivery optional** Delivery-first flow high churn risk
3. Decision 4
  **In-shop photography only** Stock photography (banned in brief)
4. Decision 7
  **Loom + printed training** On-site half-day session overkill for spec

> We didn't think a website could feel like us, but this does. Our regulars kept saying it looks exactly like Andrews.

**Johnny Hunt** Owner, Andrews of Holmfirth*

### What we'd do differently

Next time we would commission product photography earlier (D3 instead of D5) and book a second shoot before launch to pad seasonal swap-outs.

*Illustration: Brand identity board with typography, colour palette and logo*

*Our own identity system: typeface, colour, logo lockups and stationery.*

- Live in ten working days
- Fixed price, in writing, before anything starts
- One person accountable
- Replies within one working day
- Your account, your card, your site
- Leeds, working UK-wide

## Three more, in full.

Every build on this site has its own page with the same figures, the same decisions and the same client's words.

**[Dunnrite Scaffolding](https://lucentdigital.co.uk/work/dunnrite-scaffolding)**: ![Dunnrite Scaffolding website](https://lucentdigital.co.uk/work/dunnrite-scaffolding.webp) 2 WEEKS BUILD +63% Trades · Scaffolding 2026

**[Birkinshaw Aesthetics](https://lucentdigital.co.uk/work/birkinshaw-aesthetics)**: ![Birkinshaw Aesthetics website](https://lucentdigital.co.uk/work/birkinshaw-aesthetics.webp) Healthcare · Aesthetics Clinic 2026

**[Procon 24/7](https://lucentdigital.co.uk/work/procon-247)**: ![Procon 24/7 website](https://lucentdigital.co.uk/work/procon247.webp) Concrete Supplier · Yorkshire & North West 2026

## Brief a build like Andrews of Holmfirth.

30-minute call. We confirm fit, then send a one-page agreement.

[Get your free website review](https://lucentdigital.co.uk/website-review) [Or book the free audit](https://lucentdigital.co.uk/contact) [07511 184265](tel:07511184265)