--- title: "Website Redesign Services UK: Keep Your Rankings" description: "Website redesign for UK small businesses that keeps the rankings you have: every URL mapped and redirected, copy rewritten to convert, live in ten working days." canonical: https://lucentdigital.co.uk/website-redesign --- 1. [Home](https://lucentdigital.co.uk/) 2. [Services](https://lucentdigital.co.uk/services) 3. Website redesign. Without… # Website redesign. Without losing your rankings. Website redesign services for UK small businesses, run from Leeds. We pull what you already rank for out of Search Console before anything is designed, map every URL, and rebuild the site to convert rather than just to look newer. Live in ten working days, fixed in pounds. [Book a free redesign audit](https://lucentdigital.co.uk/contact) [See what you get](https://lucentdigital.co.uk/services) - Live in ten working days of brief lock, or the second half of the invoice waits - One 20-minute call, we do the rest - Price fixed in writing before anything starts Trusted by Procon 24/7, Headingley Roofing, Birkinshaw Aesthetics, Andrews of Holmfirth, Dunnrite Scaffolding, Unique Support Solutions, ProMax Roofing, Liv's Lounge, Pontefract Padel ## A prettier site that ranks for nothing is a downgrade. 01 ### The rankings survive the redesign This is the expensive one, and it is the failure mode the cheapest website redesigns almost guarantee. **Read more** Change URLs without redirects, rewrite titles without checking what they currently rank for, or cut a page that was quietly earning traffic, and the new site goes live and the phone stops. We pull your current rankings from Search Console before anything is designed, map every existing URL to its replacement, and keep those redirects permanently. 02 ### Redesigned to convert, not just to look newer A website redesign that only changes how the site looks is decoration. The reason most sites underperform is structural: no clear offer in the first screen, a call to action nobody can find, no proof, and a page that takes five seconds on a phone. **Read more** We redesign against the decision your buyer actually makes, which is why the copy gets rewritten as part of the job rather than pasted across from the old site. 03 ### We will tell you when a refresh is enough Not every dated site needs replacing. If the structure works and the site is fast, new photography, sharper copy and a tidied homepage will often get you most of the result for a fraction of the spend. **Read more** A full website redesign earns its cost when the site is slow, unusable on a phone, built on something you cannot edit, or organised so nobody can find what you sell. We say which one you need on the audit call, including when the answer is neither. 04 ### Ten working days, and the price does not move Website redesigns that run four months are waiting on content and approvals, not design. **Read more** We write the copy, work to a fixed schedule, and quote the full figure in pounds before anything is signed. You will see redesigns advertised on this page of Google from £199. That price buys a template with your content poured into it, and no part of what is above. *Illustration: Wireframe turning into a finished website design* *Illustration: wireframe to finished design, the order every build follows.* - Live in ten working days - Fixed price, in writing, before anything starts - One person accountable - Replies within one working day - Your account, your card, your site - Leeds, working UK-wide ## Protect first. Then rebuild. 01 ### What is already working 01 Search Console first, before a single design decision. Which pages earn impressions, which terms you rank for, which URLs carry links. That list becomes the protected set: the things the redesign is not allowed to break. 02 ### Structure and copy The sitemap rebuilt around what buyers search for and the decision they make, then the copy written to it. This is where a redesign either starts earning more enquiries or quietly stays the same site in a new skin. 03 ### Design and build 03 Designed against the brief, built custom in Bricks Builder, mobile first, to a Core Web Vitals budget. Fast is a conversion lever before it is a ranking one, and dated sites are usually slow sites. 04 ### Migration and launch Every old URL mapped to its replacement with a 301, redirects tested before launch rather than after, schema and analytics carried across, and the switch made at a quiet hour. **Read more** Downtime measured in minutes. Then we watch Search Console for a fortnight to catch anything the crawl surfaces. ## One client's ledger. Procon 24/7, a concrete supplier across Yorkshire and the North West, has had its Google Ads run by David since 2022. These numbers come from the client's own revenue reports rather than the ad platform. One client's result, not a forecast. £1,337,693 tracked revenue from the campaigns, 2022 to date 8.9× return on ad spend. Every £1 in came back as £8.89 in tracked sales. 2,055 new customers. 13,787 tracked calls. 9,550 cubic metres of concrete sold. Source: Procon 24/7 internal Google Ads revenue reports, 2022 to September 2026. Their figures, shared with permission. No round-ups, no projections. [Read the Procon 24/7 Google Ads case study](https://lucentdigital.co.uk/work/procon-247) *Illustration: Core Web Vitals gauges all passing* *The three speed checks Google publishes, with Google's own pass marks.* ## Sites we have rebuilt and what changed after. A fifty-year Holmfirth greengrocer taking live orders inside ten working days, a roofing firm whose mobile score went from 19 to 98, a concrete supplier that had a Google Maps pin and no site at all. Real names, real numbers. [See all work](https://lucentdigital.co.uk/work) **[Headingley Roofing](https://lucentdigital.co.uk/work/headingley-roofing)**: ![Headingley Roofing website](https://lucentdigital.co.uk/work/headingley-roofing.webp) 4 DAYS BUILD PAGES LIVE Trades · Roofing 2026 **[Andrews of Holmfirth](https://lucentdigital.co.uk/work/andrews-of-holmfirth)**: ![Andrews of Holmfirth website](https://lucentdigital.co.uk/work/andrews-of-holmfirth.webp) Retail · Greengrocer & Deli 2026 **[Dunnrite Scaffolding](https://lucentdigital.co.uk/work/dunnrite-scaffolding)**: ![Dunnrite Scaffolding website](https://lucentdigital.co.uk/work/dunnrite-scaffolding.webp) Trades · Scaffolding 2026 ## How we build a website in ten working days. 1. D00 ### Audit Free 30-min call. We name three things losing you leads (in pounds) before you sign. 2. D01 ### Brief Position, voice, page architecture confirmed. One-page agreement signed. 3. D02–05 ### Design Sitemap, copy, wireframes, then the hi-fi design surface with brand locked. 4. D06–08 ### Build Production build, every page wired, mobile responsive, SEO and QA gates passed. 5. D10 ### Launch Site live. Loom handover. Support window opens. **The full day-by-day breakdown, D00 to D10** 1. D00 **Audit** Free 30-min call. We name three things losing you leads (in pounds) before you sign. 2. D01 **Brief lock** Position, voice, page architecture confirmed. One-page agreement signed. 3. D02 **Sitemap** Pages mapped. Conversion path drawn. Keyword intent assigned per page. 4. D03 **Copy draft** First-draft copy across every page. Sent for review by EOD. 5. D04 **Wireframes** Low-fi layouts for every page on the build. Asynchronous review via Loom. 6. D05 **Design** Hi-fi design surface, brand identity locked, hover and motion states defined. 7. D06 **Build start** Production WordPress + Bricks build begins. Daily Loom check-ins from here. 8. D07 **Build core** Every page wired, content populated, mobile responsive, animations in. 9. D08 **SEO + QA** On-page SEO + schema + Lighthouse pass + accessibility gate. 10. D09 **Pre-launch** Client walkthrough. Final tweaks. DNS prep, migration rehearsal. 11. D10 **Launch** Site live. Loom handover. 30/60-day support window opens. ## What you actually get. One product, two ways to start. The monthly is the same either way: what changes is whether you pay the launch fee to keep the door open, or commit and let us waive it. We recommend Committed, because it costs nothing to begin. We give you the figure on the audit call, once we have seen the job. Not ready to choose? [book the free audit and decide after](https://lucentdigital.co.uk/contact) ### What you get for it. 01 ### You get found by people already looking to buy Your Google Business Profile run properly rather than just filled in, and local SEO across the towns you actually cover: the searches with a job attached, not vanity terms. 02 ### You can count the enquiries, not guess at them Every enquiry your site produces lands in your inbox and in your dashboard, next to the search that produced it. If it is not working you will see it before we tell you. 03 ### You stop thinking about the website Hosting, security, backups, updates and content changes are in the price. Nothing to renew, nothing to chase, no annual invoice you forgot was coming. 04 ### You own it, outright Design, copy and code. Yours the day the launch fee clears on Flexible, or at month 12 on Committed. Not rented, not held on our hosting. Before we start we write down what you get in a normal month, and every monthly report measures against it. Every client gets a private members' portal: your site's live performance (traffic, rankings, enquiries) in one place, plus first access to services we don't sell publicly. **In writing:** Live within ten working days of brief lock, or the second half of the invoice waits until it is. Fixed price agreed in writing before anything starts. ## Questions clients ask before they sign. What gets asked on every audit call: answered before you book one. **Not answered here?** Ask David directly. He replies himself, usually within one working day. [Still curious? Book the free audit](https://lucentdigital.co.uk/contact) [Read every question we get asked](https://lucentdigital.co.uk/faq) **01 How much does it cost to redesign a website in the UK?** You will see redesigns advertised from £199 to £999 on the first page of Google, and they are real prices for a real thing: a new template with your content poured into it. A redesign that also keeps your search rankings, rewrites the copy against what your buyers actually search for, and is built to convert rather than just to look newer, sits between £1,500 and £6,000 across the market. Ours is a launch fee plus a monthly, quoted in full before you sign, and the launch fee is waived entirely if you commit for twelve months. **02 Will a redesign lose my Google rankings?** It can, and this is the single most expensive thing that goes wrong in a website redesign. If URLs change without 301 redirects, page titles are rewritten without checking what they currently rank for, or content that was earning traffic is cut because it looked dated, the new site launches and the enquiries stop. We map every existing URL to its replacement before a single page is built, pull the current rankings from Search Console first so we know what not to touch, and keep the redirects in place permanently. A prettier site that ranks for nothing is a downgrade. **03 Do I need a full redesign or just a refresh?** Often a refresh. If the structure works, the site is fast, and it earns enquiries, then new photography, sharper copy and a tidied homepage will get you most of the way for a fraction of the cost. A full redesign is the right call when the site is slow, unusable on a phone, built on something you cannot edit, or structured so that nobody can find what you sell. We tell you which one you need on the audit call, including when the answer is that you do not need us yet. **04 How long does a website redesign take?** Ten working days for a standard five-page site, from brief to live. Redesigns that take four months are usually waiting on content and approvals rather than design work. We write the copy ourselves and work to a fixed schedule, which is what makes the timeline hold. Larger sites with ecommerce or booking systems take longer, and we say so before you commit rather than after. **05 Can you redesign my site without changing my domain or email?** Yes. The domain stays yours and stays where it is, and your email is untouched because it runs separately from the website. We build the new site alongside the old one, check it properly, then switch it over at a quiet time of day. Downtime is usually minutes rather than hours, and nothing about your email or your existing address changes. **06 Can I get a quote for a website redesign?** It is the same fixed monthly figure as a new build, given on the free audit call. A redesign costs the same as a new build, because the work is the same work: strategy, copy, design, build, on-page SEO, plus the URL mapping a redesign needs and a new build does not. Nobody here decides your number after seeing your turnover. What the free audit call adds is not a price, it is a recommendation: sometimes the honest answer to a website design quote request is that your site does not need redesigning and a page of copy and a faster homepage would do it, in which case we say so. **07 What happens to my existing content and images?** We keep what earns and rewrite what does not. Pages already ranking get preserved and improved rather than replaced, because they are the cheapest traffic you own. Photography usually gets reshot or replaced, since dated stock images are one of the fastest ways a site loses trust. You get everything back either way: the old site, the content, and the new build all belong to you. ## What clients actually say. **5.0** [5 Google reviews](https://search.google.com/local/reviews?placeid=ChIJ1TqYJg6BfE0RpHIlj2Dkrcc) > Within two weeks of launching the new site, we saw a 37% increase in quote requests. > > *David Grayshon, Procon 24/7* > He researched our sector before writing a single word, and asked better questions than agencies three times his size. > > *Neil Gallagher, Google review* > We didn't think a website could feel like us, but this does. Our regulars kept saying it looks exactly like Andrews. > > *Johnny Hunt, Andrews of Holmfirth* > He wanted me to be the most satisfied client he had, because he wasn't going to let that referral down. > > *Paul Hughes, ProMax Roofing* ## Worth reading before you commit. - [Signs your website needs a redesign The honest checklist, including the cases where you do not need one.](https://lucentdigital.co.uk/journal/signs-your-website-needs-a-redesign) - [Website redesign checklist What to sort before anyone starts, so the project does not stall.](https://lucentdigital.co.uk/journal/website-redesign-checklist) - [How much does a website cost in the UK? Market price ranges by route, and what the cheap end actually buys.](https://lucentdigital.co.uk/journal/how-much-does-a-website-cost-uk) - [Small business website design If you are starting from nothing rather than replacing something.](https://lucentdigital.co.uk/small-business-website-design) ## Book a free redesign audit. Thirty minutes. We look at your current site live, pull what it already ranks for, and tell you whether you need a full website redesign or just a refresh. If a refresh would do it, we will say so and you can take that away and do it yourself. The studio is on Gotts Road in Holbeck, and we work across Leeds, Bradford, Wakefield, Huddersfield, Halifax, Harrogate, York, Doncaster and Sheffield. No pitch. No proposal pad. No nurture spam. [Get your free website review](https://lucentdigital.co.uk/website-review) [Or book the free audit](https://lucentdigital.co.uk/contact) [07511 184265](tel:07511184265)