---
title: "Influencer Marketing & UGC Agency | Lucent Digital Studio"
description: "Creator and UGC video for small businesses: matched creators, scripted hooks and 9:16 edits you own, run as organic posts and Meta or TikTok ads. Leeds, UK-wide."
canonical: https://lucentdigital.co.uk/influencer-ugc
---

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# Influencer marketing & UGC that looks native to the feed.

Real people, real voices, short video your customers actually watch. Matched creators, scripted hooks, edits you own.

[Start a project](https://lucentdigital.co.uk/contact) [See Meta Ads](https://lucentdigital.co.uk/meta-ads-management)

Trusted by

Procon 24/7, Headingley Roofing, Birkinshaw Aesthetics, Andrews of Holmfirth, Dunnrite Scaffolding, Unique Support Solutions, ProMax Roofing, Liv's Lounge, Pontefract Padel

Creator content, made for the feed

## Video that looks like it belongs in the feed.

Short, real-person video your customers actually watch. We match you with creators who fit, script the hooks, cut the edits and run the winners as ads.

Shown here: creator videos by **@thatfussyliv**, used with permission.

**@thatfussyliv** Day 1 & 2 · reading update*

**@thatfussyliv** Day 4 · challenge complete*

**@thatfussyliv** Day 6 · review*

**@thatfussyliv** Day 7 · nearly there*

## How a UGC campaign runs.

Five steps, written down before anything is filmed, with you approving the creator and the script.

1. 01
  **Brief. What you sell, who buys it, and the one thing the video has to make someone feel or do.**
2. 02
  **Creator match**
  A shortlist of creators who already speak to your customers. You approve every one.
3. 03
  **Scripted hooks**
  Three openings per idea, written to stop the scroll in the first two seconds.
4. 04
  **Shoot & cut**
  Filmed by the creator in their own voice, cut into 9:16 edits for Reels, Stories and TikTok.
5. 05
  **Run & learn**
  Tested as organic posts and paid ads, then the winners get the budget.

## What you get back.

Edits you own and can run anywhere you have agreed, not a single post that disappears in a day.

- **9:16 edits** Reels, Stories and TikTok cuts of every video
- **3 hooks per idea** Different openings to test against each other
- **Raw footage** Kept for future edits and new ads
- **Usage in writing** Where it runs, for how long, paid or organic

## Influencer and UGC, answered.

The questions every brand asks before the first creator is booked.

**Not answered here?** Ask David directly. He replies himself, usually within one working day.

[Ask David](https://lucentdigital.co.uk/contact)

**01 What is UGC, and how is it different from influencer marketing?**

UGC is short video made in a real person's voice for you to run as your own content and ads. Influencer marketing is a creator posting to their own audience. One gives you ad creative you own; the other borrows someone else's following. Most small businesses get more from the first.

**02 Do I need a big influencer to make this work?**

No. Smaller creators with an engaged, local or niche audience usually fit a small business better, cost far less and feel more believable. Reach is not the point; the right people watching to the end is.

**03 Who owns the videos?**

You do, for the usage agreed in writing before anyone films: where it runs, for how long, and whether it can be used in paid ads. Nothing is posted or boosted without that being signed off first.

**04 Can the videos run as Meta or TikTok ads?**

Yes, that is usually the best use of them. Creator-style video tends to sit naturally in the feed, and we cut each piece into hooks and lengths that suit Reels, Stories and TikTok, then test them against each other.

**05 How do you choose the creators?**

On fit before follower count: who already talks to your customers, how they speak, and whether they would genuinely use what you sell. You see and approve every creator before anything is agreed.

**06 How is it measured?**

On what it produces for you: enquiries, bookings or sales where they can be tracked, and watch-through and cost per result where they cannot. Likes on their own are not the report.

## Brief a creator campaign.

Tell David what you sell and who buys it. You get a straight answer on whether UGC will work for you.

[Start a project](https://lucentdigital.co.uk/contact) [07511 184265](tel:07511184265)