--- title: "About: Lucent | Lucent Digital Studio" description: "Lucent is David Domingos. One principal, ten-working-day builds, judged on the work they win. Out of Leeds since 2024." canonical: https://lucentdigital.co.uk/about --- 1. [Home](https://lucentdigital.co.uk/) 2. One principal. Every job on it. # One principal. Every job on it. David runs the client work end to end: design, copy, build, SEO and paid search, and the behavioural-psychology call on every project. [Get your free website review](https://lucentdigital.co.uk/website-review) - Live in ten working days of brief lock, or the second half of the invoice waits - One 20-minute call, we do the rest - Price fixed in writing before anything starts Trusted by Procon 24/7, Headingley Roofing, Birkinshaw Aesthetics, Andrews of Holmfirth, Dunnrite Scaffolding, Unique Support Solutions, ProMax Roofing, Liv's Lounge, Pontefract Padel ### David Domingos · Leeds The principal ## Who actually does the work. Founder and principal · Design, copy, build, SEO, paid David Domingos runs Lucent out of Leeds. He is the person you brief and the person who builds it. Design, copy, search and paid ads are one pair of hands here, which is the reason a brief still says at launch what it said at the start. There are no account managers, no juniors learning on your project, and nothing subcontracted out of the room. When you call, David answers. When the site goes live, the person who made the decisions is the person who explains them. The work is on the record with names against it. Every case study on the work page is a real business that agreed to be named, and every figure came from their reports rather than ours. No number on this site has been rounded up to look better. ### On the record *Illustration: David Domingos* [All the case studies](https://lucentdigital.co.uk/work) - [Procon 24/7 Concrete Supplier · Yorkshire & North West A Google Ads case study: £1.34M of tracked revenue on £150,443 of ad spend, an 8.9× return on ad spend, nearly five years and still running.](https://lucentdigital.co.uk/work/procon-247) - [Andrews of Holmfirth Retail · Greengrocer & Deli Heritage greengrocer online in 2 weeks, orders inside week one.](https://lucentdigital.co.uk/work/andrews-of-holmfirth) - [Birkinshaw Aesthetics Healthcare · Aesthetics Clinic 33,915 search impressions and a 7.55% homepage CTR for a CQC clinic that wasn't converting.](https://lucentdigital.co.uk/work/birkinshaw-aesthetics) - [Headingley Roofing Trades · Roofing A 149-page roofing site live in four days, not the usual ten.](https://lucentdigital.co.uk/work/headingley-roofing) [5.0 from 5 reviews on Google.](https://search.google.com/local/reviews?placeid=ChIJ1TqYJg6BfE0RpHIlj2Dkrcc) Every build since 2024 shipped on time. Replies from David, usually within one working day. *Illustration: Brand identity board with typography, colour palette and logo* *Our own identity system: typeface, colour, logo lockups and stationery.* - Live in ten working days - Fixed price, in writing, before anything starts - One person accountable - Replies within one working day - Your account, your card, your site - Leeds, working UK-wide ## How a build actually runs. 1. D00 ### Audit Free 30-min call. We name three things losing you leads (in pounds) before you sign. 2. D01 ### Brief Position, voice, page architecture confirmed. One-page agreement signed. 3. D02–05 ### Design Sitemap, copy, wireframes, then the hi-fi design surface with brand locked. 4. D06–08 ### Build Production build, every page wired, mobile responsive, SEO and QA gates passed. 5. D10 ### Launch Site live. Loom handover. Support window opens. **The full day-by-day breakdown, D00 to D10** 1. D00 **Audit** Free 30-min call. We name three things losing you leads (in pounds) before you sign. 2. D01 **Brief lock** Position, voice, page architecture confirmed. One-page agreement signed. 3. D02 **Sitemap** Pages mapped. Conversion path drawn. Keyword intent assigned per page. 4. D03 **Copy draft** First-draft copy across every page. Sent for review by EOD. 5. D04 **Wireframes** Low-fi layouts for every page on the build. Asynchronous review via Loom. 6. D05 **Design** Hi-fi design surface, brand identity locked, hover and motion states defined. 7. D06 **Build start** Production WordPress + Bricks build begins. Daily Loom check-ins from here. 8. D07 **Build core** Every page wired, content populated, mobile responsive, animations in. 9. D08 **SEO + QA** On-page SEO + schema + Lighthouse pass + accessibility gate. 10. D09 **Pre-launch** Client walkthrough. Final tweaks. DNS prep, migration rehearsal. 11. D10 **Launch** Site live. Loom handover. 30/60-day support window opens. ## How the studio works. Five rules, all of them already in force on this site. The pieces underneath say why each one costs us work and why we keep it anyway. 01 ### The figure comes before the work, and it does not move. You get it on the free thirty-minute call, once the scope is known, and in writing before anything starts. No proposal, no deck, no revised estimate in week two. 02 ### We say the awkward thing first. Every city page names where a competitor has the advantage. Every retainer says an inherited site may need fixing before it can perform. The limit stated up front is the reason the rest is believed. 03 ### The page does the qualifying. One person can ship about four builds a quarter, so the site is written to turn away work that will not win. Most enquiries are told no, quickly and with a reason. 04 ### Nothing off a template. Nothing off a stock site. Every section is designed for the job it has to do, and every picture is made for the page or taken from the work. A site that could belong to anyone belongs to no one. 05 ### Every number has a name on it. Case studies carry the client's name and their own figures, taken from their reports. The work is judged on the enquiries it wins, and the client is the one keeping score. ## What clients actually say. **5.0** [5 Google reviews](https://search.google.com/local/reviews?placeid=ChIJ1TqYJg6BfE0RpHIlj2Dkrcc) > Within two weeks of launching the new site, we saw a 37% increase in quote requests. > > *David Grayshon, Procon 24/7* > He researched our sector before writing a single word, and asked better questions than agencies three times his size. > > *Neil Gallagher, Google review* > We didn't think a website could feel like us, but this does. Our regulars kept saying it looks exactly like Andrews. > > *Johnny Hunt, Andrews of Holmfirth* > He wanted me to be the most satisfied client he had, because he wasn't going to let that referral down. > > *Paul Hughes, ProMax Roofing* ## Brief a build. 30 minutes. No pitch. [Get your free website review](https://lucentdigital.co.uk/website-review) [Or book the free audit](https://lucentdigital.co.uk/contact) [07511 184265](tel:07511184265)